Email Dataset

Tailor your emails based on the types of products that the customer is interested in. Use colors, fonts, and layouts that target different people of different ages and genders. Sequencing Your Emails for Impact The research done by Flowium seems to indicate the best sequence is as follows: A short, basic email sent an hour after abandonment A second email a day later A third email sent three days after the abandonment Building Momentum With Email Sequencing The first email is usually the most simple and also the most effective.

However, the first email cambodia whatsapp number list usually marks a countdown until the shopping cart expires. Your second email is a good way to remind the shopper that the clock is ticking. You can also make this email a little bit longer and address common objections. This is how Dollar Shave Club pre-addresses possible objections and concerns right in their copy: of Shopify The third email is a good time to issue a “last chance” warning about the expiring cart and the expiration of any special incentives.

This email can also contain longer copy. If the shopper hasn’t lost interest by now, they’ll probably read it. Whiskey Loot promotes their products masterfully in this abandoned cart email: Recover Lost Revenue With Abandoned Cart Emails Image courtesy of Shopify Measuring the Success of Your Abandoned Cart Email Campaigns Analytics and testing are the twin superpowers that will guide you to crafting the most effective abandoned cart email campaigns. A/B Testing Your Email Elements Practically all ecommerce and email platforms support A/B testing.