The state of play on one of the most important events in the sector
Posted: Mon Jan 06, 2025 6:00 am
Matteo Monari , Co-Founder of BizUp and owner of WebCream, talked about his experience with the merger of two large websites , the problems he faced during the process, the goals he set himself and, finally, the results achieved.
But not all links are the same!
The days when only the quantity of acquired backlinks made a difference are long gone, and many things have also changed since the launch of the Penguin Update in 2012, which scaled down many link building strategies that had been solid until then.
BrightonSEO: Interview with Matteo Monari
These were two of the largest websites in Morocco , but they presented a significant difficulty: one was in French and the other in Arabic. In addition, as you can imagine, there were also encoding ukraine phone number problems, because one site did not use standard characters.
There were not only technical needs to be satisfied, but also commercial and marketing needs. For example, both the old and the new site had to be kept live: the client, in fact, wanted to test the new website but at the same time keep the old one up and running. Matteo Monari tells us about the enormous difficulties encountered during the merger of the 2 sites but also how interesting it was to see how users began to interact with the new site.
Sometimes the needs of the clients are not solved with standard SEO strategies, so you have to find creative solutions. Creativity is an important resource in our work.
His team used a technical solution called “First gig free”, which Google normally suggests to online magazines: users who have not subscribed to the magazine’s content cannot navigate the site in its entirety; these users have access to only the first page. By adopting this technical solution, users were forced to access the new site and not be able to visit the old site.
But not all links are the same!
The days when only the quantity of acquired backlinks made a difference are long gone, and many things have also changed since the launch of the Penguin Update in 2012, which scaled down many link building strategies that had been solid until then.
BrightonSEO: Interview with Matteo Monari
These were two of the largest websites in Morocco , but they presented a significant difficulty: one was in French and the other in Arabic. In addition, as you can imagine, there were also encoding ukraine phone number problems, because one site did not use standard characters.
There were not only technical needs to be satisfied, but also commercial and marketing needs. For example, both the old and the new site had to be kept live: the client, in fact, wanted to test the new website but at the same time keep the old one up and running. Matteo Monari tells us about the enormous difficulties encountered during the merger of the 2 sites but also how interesting it was to see how users began to interact with the new site.
Sometimes the needs of the clients are not solved with standard SEO strategies, so you have to find creative solutions. Creativity is an important resource in our work.
His team used a technical solution called “First gig free”, which Google normally suggests to online magazines: users who have not subscribed to the magazine’s content cannot navigate the site in its entirety; these users have access to only the first page. By adopting this technical solution, users were forced to access the new site and not be able to visit the old site.