Niche Marketing
Posted: Mon Jan 06, 2025 6:45 am
Xiaohongshu Marketing The best marketing strategies for foreign brands on Xiaohongshu include: Cultivating user-generated content Collaborating with influencers Integrating shopping features Now, with all of this in mind, let’s look at the key drivers of RED’s success. Summary: Xiaohongshu’s Key Strategies Sign up for a Xiaohongshu brand account Create authentic posts Engage users with lifestyle-driven and relevant content Collaborate with influencers to increase awareness and credibility Integrate shopping links for direct sales Let’s look at a real-life example.
Example: Starbucks on Xiaohongshu Starbucks on Xiaohongshu In fall 2024, Starbucks promoted Xiaohongshu drinks on its official account with 214,000 followers.The drinks are available during the National Day holiday, October 1-7: Pear Mocha Latte and Deep-fried Yam Tea Latte. There are 5 images at the top of the post that can be scrolled through, with text below and iceland whatsapp resource user comments behind them. Two days after it was posted, the post has 222 likes, which is a good number for an organic post.
However, if the post had a promotion or the subject was more engaging, the number of likes could be much higher. For example, our founder Tait shot a video of him and his friends and family chatting and drinking Coco bubble milk tea, which received 4,600 likes, even though he only had about 20,000 followers at the time. Why so many? It's an interesting topic, "What Chinese brands do Canadians know?" It also feels very authentic compared to the corporate ones.
Example: Starbucks on Xiaohongshu Starbucks on Xiaohongshu In fall 2024, Starbucks promoted Xiaohongshu drinks on its official account with 214,000 followers.The drinks are available during the National Day holiday, October 1-7: Pear Mocha Latte and Deep-fried Yam Tea Latte. There are 5 images at the top of the post that can be scrolled through, with text below and iceland whatsapp resource user comments behind them. Two days after it was posted, the post has 222 likes, which is a good number for an organic post.
However, if the post had a promotion or the subject was more engaging, the number of likes could be much higher. For example, our founder Tait shot a video of him and his friends and family chatting and drinking Coco bubble milk tea, which received 4,600 likes, even though he only had about 20,000 followers at the time. Why so many? It's an interesting topic, "What Chinese brands do Canadians know?" It also feels very authentic compared to the corporate ones.