Measurement scales: Just attractive to the eye or truly effective?
Posted: Tue Jan 07, 2025 5:31 am
As a marketing manager for an online survey software company , I see many surveys of all types on a daily basis, some with simple questions, others with more advanced questions that include the use of measurement scales , these surveys are nothing more than my own research projects, surveys of competitors, consumers, businesses I purchase from, and more.
In fact, when it comes to online research, I can't help but notice numerous opportunities where online surveys should be used and yet aren't.
With this huge variety of survey styles and question options, I am constantly faced with one very important question: is this an effective survey?
While there are many ways to answer this question, one element that always comes up is: the type of question.
To explain this, let's consider one of the most popular types of questions: measurement scales.
Measurement scales: A good option for your surveys
Today we can see scales everywhere on the web and although consumers malta phone number not realize what they are actually looking at, they give us all kinds of information necessary to grow.
Examples of scales:
Star Rating Questions : Popularly used by the film industry
Net Promoter Score : Used for customer satisfaction surveys
MaxDiff : Used to obtain more detailed information from customer feedback
Advantages of measurement scales
Appearance:
Measuring scales greatly improve the appearance of surveys as they fit perfectly into your design, creating a pleasant feel for the respondent.
Usability:
Nowadays we find users who are more familiar with technology and who seek an ever-increasing degree of usability in what they do. This is where measurement scales come into play, making it possible to have an interactive and very easy-to-use survey.
More information:
As if what I have already mentioned were not enough, measurement scales offer increasingly complete reports since they collect information that you could not collect with other types of questions, improving the decisions you make based on data analysis.
Learn about the advantages and disadvantages of rating scales .
In summary, and answering the question at the beginning, scales in online surveys, in addition to making them much more attractive, allow you to obtain more complete data, improving the effectiveness of your questionnaires.
In fact, when it comes to online research, I can't help but notice numerous opportunities where online surveys should be used and yet aren't.
With this huge variety of survey styles and question options, I am constantly faced with one very important question: is this an effective survey?
While there are many ways to answer this question, one element that always comes up is: the type of question.
To explain this, let's consider one of the most popular types of questions: measurement scales.
Measurement scales: A good option for your surveys
Today we can see scales everywhere on the web and although consumers malta phone number not realize what they are actually looking at, they give us all kinds of information necessary to grow.
Examples of scales:
Star Rating Questions : Popularly used by the film industry
Net Promoter Score : Used for customer satisfaction surveys
MaxDiff : Used to obtain more detailed information from customer feedback
Advantages of measurement scales
Appearance:
Measuring scales greatly improve the appearance of surveys as they fit perfectly into your design, creating a pleasant feel for the respondent.
Usability:
Nowadays we find users who are more familiar with technology and who seek an ever-increasing degree of usability in what they do. This is where measurement scales come into play, making it possible to have an interactive and very easy-to-use survey.
More information:
As if what I have already mentioned were not enough, measurement scales offer increasingly complete reports since they collect information that you could not collect with other types of questions, improving the decisions you make based on data analysis.
Learn about the advantages and disadvantages of rating scales .
In summary, and answering the question at the beginning, scales in online surveys, in addition to making them much more attractive, allow you to obtain more complete data, improving the effectiveness of your questionnaires.