Get to know the latest trends in the electronic and mobile market
Posted: Tue Jan 07, 2025 5:41 am
The slow growth of mobile devices in e-commerce.
Given the strong tendency among entrepreneurs to develop an e-commerce business, it is interesting to highlight some data on the evolution of the sector, and specifically in mcommerce (commerce through mobile devices).
According to the 2014 B2C Study (2015 edition) | ONTSI, “B2C e-commerce in Spain has continued to grow this year. The estimated total volume of the sector is 16,259 million euros, which represents an increase of 11.3% compared to 2013, compared to an increase of 18% the previous year.”
E-commerce continues to grow, although at a slower pace than in previous years. But, specifically, what is happening with mobile sales ?
E-commerce sales via mobile devices seem to be on a slight upward trend, although we do not see a clear trigger for this: “17.8% of those interviewed stated that they had made some purchase or contracted products and services online via mobile devices (phones or tablets) in the last 12 months.” In addition, respondents were asked: “Where do you usually shop online?” And through multiple choice answers in three options: Home, Work, Mobility or Don’t Know/Don’t Know, only 10.2% of all Internet users surveyed admitted to doing so from a mobile device.
What are the aspects that have been detected as conditions for a slower growth in mcommerce ? Among others, the adaptation of websites to the mobile experience stands out. In other words, a better user experience is and will be the essential condition for customers to increase their mobile purchases.
According to the latest Ecommerce Evolution and namibia phone number Report 2015, up to 58% (compared to 53% in 2013) of the eCommerce companies surveyed say they have a mobile-friendly website. 32% do not have one adapted, but are considering doing so in the future. And 10% of businesses have no plans to do so.
Furthermore, the ONTSI study highlights how “users of these devices were not completely satisfied with the quality and features of the mobile versions of the shopping websites they usually use, complaining above all about their difficulty or slowness in navigation, the fact that they do not contain the same features as the conventional website and problems with viewing them”. However, the appearance of smartphones with larger screens and phablets is minimising these handicaps.
Given the strong tendency among entrepreneurs to develop an e-commerce business, it is interesting to highlight some data on the evolution of the sector, and specifically in mcommerce (commerce through mobile devices).
According to the 2014 B2C Study (2015 edition) | ONTSI, “B2C e-commerce in Spain has continued to grow this year. The estimated total volume of the sector is 16,259 million euros, which represents an increase of 11.3% compared to 2013, compared to an increase of 18% the previous year.”
E-commerce continues to grow, although at a slower pace than in previous years. But, specifically, what is happening with mobile sales ?
E-commerce sales via mobile devices seem to be on a slight upward trend, although we do not see a clear trigger for this: “17.8% of those interviewed stated that they had made some purchase or contracted products and services online via mobile devices (phones or tablets) in the last 12 months.” In addition, respondents were asked: “Where do you usually shop online?” And through multiple choice answers in three options: Home, Work, Mobility or Don’t Know/Don’t Know, only 10.2% of all Internet users surveyed admitted to doing so from a mobile device.
What are the aspects that have been detected as conditions for a slower growth in mcommerce ? Among others, the adaptation of websites to the mobile experience stands out. In other words, a better user experience is and will be the essential condition for customers to increase their mobile purchases.
According to the latest Ecommerce Evolution and namibia phone number Report 2015, up to 58% (compared to 53% in 2013) of the eCommerce companies surveyed say they have a mobile-friendly website. 32% do not have one adapted, but are considering doing so in the future. And 10% of businesses have no plans to do so.
Furthermore, the ONTSI study highlights how “users of these devices were not completely satisfied with the quality and features of the mobile versions of the shopping websites they usually use, complaining above all about their difficulty or slowness in navigation, the fact that they do not contain the same features as the conventional website and problems with viewing them”. However, the appearance of smartphones with larger screens and phablets is minimising these handicaps.