Remarketing Strategy 4: Multi-Channel Exposure
Posted: Tue Jan 07, 2025 6:51 am
From the example of Xiaomei above, it is not difficult to see that making good use of known data to target consumers who have already shown interest in its products or services will have a better chance of increasing purchase intention in the final decision-making stage of Xiaomei. "Korean trendy girl group styles" or "campus versatile shoes" are personalized advertisements designed to target the pain points of the college student audience, using precise marketing to strengthen their purchasing intentions.
Remarketing Strategy 3: A/B testing
Through A/B testing, you can not only optimize advertising effects, but also extend each advertising result into new insights. For advertisements aimed at Xiaomei’s audience, we can also find the most effective communication materials by comparing two versions of advertisements with different copywriting: “the same style of the popular Korean girl group” and “universal shoes for campus”. Common A/B testing variables may be advertising images, copywriting, and CTA buttons.
In addition to common channels such as Meta, Google, and LINE, it is recommended that brands can also conduct remarketing through email, SMS marketing , etc. to increase reach. This can ensure that laos whatsapp phone number customers can see the brand's advertisements no matter where they are, further improving the Conversion opportunities.
Further reading: MAAC exclusive features! LINE Kaifeng remarketing to create the most complete LINE CRM platform
The 6 major remarketing media that marketers must know!
As mentioned earlier, the basis of remarketing is precise outlines and multiple hits. Remarketing through the following 6 common platforms can ensure that your product is continuously visible during the consumer decision-making process:
Google Display Network (GDN) : GDN's full name is Google Network. By placing GDN ads, it can help brands reach users on the 35 million websites and applications that cooperate with Google, and remarket to customers who have browsed specific products.
Meta (Facebook & Instagram) : Facebook and Instagram have more than 3 billion and 2 billion monthly active users respectively, which are very suitable for remarketing. Brands can install Facebook Pixel on their website and use the Meta advertising platform to target remarketing ads to users who have visited and interacted with the website.
Remarketing Strategy 3: A/B testing
Through A/B testing, you can not only optimize advertising effects, but also extend each advertising result into new insights. For advertisements aimed at Xiaomei’s audience, we can also find the most effective communication materials by comparing two versions of advertisements with different copywriting: “the same style of the popular Korean girl group” and “universal shoes for campus”. Common A/B testing variables may be advertising images, copywriting, and CTA buttons.
In addition to common channels such as Meta, Google, and LINE, it is recommended that brands can also conduct remarketing through email, SMS marketing , etc. to increase reach. This can ensure that laos whatsapp phone number customers can see the brand's advertisements no matter where they are, further improving the Conversion opportunities.
Further reading: MAAC exclusive features! LINE Kaifeng remarketing to create the most complete LINE CRM platform
The 6 major remarketing media that marketers must know!
As mentioned earlier, the basis of remarketing is precise outlines and multiple hits. Remarketing through the following 6 common platforms can ensure that your product is continuously visible during the consumer decision-making process:
Google Display Network (GDN) : GDN's full name is Google Network. By placing GDN ads, it can help brands reach users on the 35 million websites and applications that cooperate with Google, and remarket to customers who have browsed specific products.
Meta (Facebook & Instagram) : Facebook and Instagram have more than 3 billion and 2 billion monthly active users respectively, which are very suitable for remarketing. Brands can install Facebook Pixel on their website and use the Meta advertising platform to target remarketing ads to users who have visited and interacted with the website.