E -commerce in Argentina reached extraordinary numbers during the first half of 2024: its turnover grew by 284% compared to the same period in 2023 and is, together with Brazil and Mexico, the markets responsible for the total turnover volume of the region almost doubling by 2028.
During 2024, the good news for Argentine e-commerce continued, as the nation is among the top 5 countries with the greatest growth potential in e-commerce in Latin America. The podium was made up of Brazil, Colombia, Argentina, Peru and Mexico.
In this scenario, it is convenient and timely to whatsapp screening invest in online sales , especially for Argentine entrepreneurs.
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Now, before knowing what characterizes e-commerce in Argentina , there may be doubts about the meaning of this term. Let's briefly look at what it is about.
What is e-commerce?
E -commerce is the exchange of goods or services over the Internet. The term is a combination of two English expressions: e (electronic) + commerce .
From a semantic point of view, it is a literal translation for “ e-commerce ”.
Among the best-known types of e-commerce we can mention:
B2B : Business to Business, which refers to a commercial transaction between two companies that have a presence and operations on the Internet.
B2C : Business to Consumer, which promotes commercial relationships between businesses of any size and consumers.
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B2B and B2C: what they are and examples to diversify your business
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In addition to this distinction, e-commerce can be classified according to the business model . In this case, an e-commerce can be:
an online store ;
a marketplace ;
or sales through dropshipping (model where the seller does not have their own stock ).
After this conceptual review, let's take a closer look at what characterizes e-commerce in Argentina and what platforms you can use to create your own.
Who buys online in Argentina?
65% of Argentines who buy online are between 18 and 49 years old . In addition, smartphones are their favorite devices for making purchases online.
These data come from the Mid Term 2024 E-Commerce Study prepared by Kantar TNS for the Argentine Chamber of Electronic Commerce (CACE).
According to that report, the 5 categories that sold the most in the first half of 2024 were:
Food and Drinks
Tools and construction
Home, furniture and garden
Clothing (non-sports)
Accessories for motorcycles and cars
Another aspect that Argentine digital buyers should take into account is the ability that personalized offers have to influence their purchasing decision .
70% are willing to buy from a new brand or store for the first time, and 57% highlight the price-quality ratio as the most important factor when making this decision.
Google study on consumer habits in Argentina ahead of Hot Sale 2024
A Google study also warned that 93% of people research before making a purchase and 24% use more than two channels to research .
70% of consumers research online the opinions of other consumers , discounts, product or service features and price.
7 out of 10 people research online before making a purchase and 91% believe that their final purchase was influenced by prior online research.
Consumer Sentiment Study in Argentina, Colombia, Chile and Peru 2020 by the Boston Consulting Group (BCG)
A final piece of information to understand the characteristics of the user who buys through e-commerce in Argentina reveals that speed is another key factor when buying in online stores . “Compressed Commerce”, that is, the desire to move from inspiration to purchase in the most agile and comfortable way possible, is growing. This trend highlights the need to create optimized and connected multi-channel experiences.
65% of shoppers are looking to go from inspiration to purchase as quickly as possible.
The Future Shopper Report LATAM 2024 study prepared by VML