CONSUMERS ARE INTENTIONALLY ENGAGED WITH ONLINE ADS
Posted: Sat Jan 18, 2025 6:26 am
A study by Eyeblaster shows that consumers intentionally engage with online advertising, based on analysis of exposure times and online patterns of customers.
According to research, videos have the highest penetration by time, reaching double the number of seconds that people spend on them, compared to other online formats.
Furthermore, these analyses show that exposure time is a more bank data relevant factor than clicks, since it represents active engagement and these users are 25 times more likely to generate a return on investment.
This study also revealed that the time of day is relevant on the Internet, as it is on television, since the tendency to interact is greater in the morning and so are the purchasing options.
Regarding the effectiveness of formats, those that reach the public the most are ads in messaging systems, followed by media inserts, banners and skycrapers .
According to research, videos have the highest penetration by time, reaching double the number of seconds that people spend on them, compared to other online formats.
Furthermore, these analyses show that exposure time is a more bank data relevant factor than clicks, since it represents active engagement and these users are 25 times more likely to generate a return on investment.
This study also revealed that the time of day is relevant on the Internet, as it is on television, since the tendency to interact is greater in the morning and so are the purchasing options.
Regarding the effectiveness of formats, those that reach the public the most are ads in messaging systems, followed by media inserts, banners and skycrapers .