#1: How to identify AI use cases in marketing
Posted: Sat Jan 18, 2025 6:38 am
Start by creating a spreadsheet that lists all the steps involved in ecuador email list a specific process, such as making a podcast. You can then identify areas where you are spending a lot of time and money or where you experience skills gaps. From there, rank the value of each part of the intelligent automation process and evaluate the availability and cost of AI marketing tools that can help you.
This prioritization exercise helps ensure you are allocating resources to the areas of greatest impact. Cathy emphasized that the most important use cases may not always be the most obvious, and this exercise can help marketers prioritize AI adoption efforts based on their unique needs and goals.
For example, when Mike Phillips and her team at the Marketing Artificial Intelligence Institute analyzed their podcast production process, they found that each podcast episode requires 13 different steps.
By documenting these steps and evaluating time, cost, and skill requirements, they identified areas where AI could help streamline the process. They found that tasks like audio editing, transcription and even speech generation could be automated using tools like Descript, saving hours of manual work and allowing the team to focus on more strategic aspects of podcasting.
Ready to supercharge your marketing strategy?
social media marketing world
When you attend Social Media Marketing World, you'll receive professional training from your friends at Social Media Examiner and an unparalleled conference experience.
This prioritization exercise helps ensure you are allocating resources to the areas of greatest impact. Cathy emphasized that the most important use cases may not always be the most obvious, and this exercise can help marketers prioritize AI adoption efforts based on their unique needs and goals.
For example, when Mike Phillips and her team at the Marketing Artificial Intelligence Institute analyzed their podcast production process, they found that each podcast episode requires 13 different steps.
By documenting these steps and evaluating time, cost, and skill requirements, they identified areas where AI could help streamline the process. They found that tasks like audio editing, transcription and even speech generation could be automated using tools like Descript, saving hours of manual work and allowing the team to focus on more strategic aspects of podcasting.
Ready to supercharge your marketing strategy?
social media marketing world
When you attend Social Media Marketing World, you'll receive professional training from your friends at Social Media Examiner and an unparalleled conference experience.