SMS Marketing Statistics and Facts

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To truly understand the value of SMS marketing, it’s essential to examine the data. Let’s dive into some compelling SMS marketing statistics and SMS marketing facts that demonstrate why this channel is so effective:

Engagement and Reach
Open Rates: SMS india telegram messages boast an impressive open rate of up to 98%, compared to just 20% for emails (Mobile Marketing Watch). This stark difference highlights the unparalleled ability of SMS to capture attention.
Speed of Engagement: 90% of SMS messages are read within 3 minutes of receipt (Connect Mogul). This rapid engagement makes SMS ideal for time-sensitive offers or urgent communications.
Response Rates: SMS response rates are 45%, compared to email’s 6% (Gartner). This higher engagement translates to more conversions and better ROI.
Preference: 75% of consumers are OK with receiving SMS messages from brands (after opting in), indicating a high level of acceptance for this marketing channel (Digital Marketing Magazine).
Conversion and ROI
Conversion Rates: SMS messages have a 29% conversion rate, making it one of the highest-converting marketing channels available (Retail Dive).
CTR (Click-Through Rate): The average CTR for SMS is 19%, which is significantly higher than email (3.2%) or Facebook ads (1%) (SMS Comparison).
ROI: Businesses report an average of 45% ROI for SMS marketing campaigns, with some seeing returns as high as 100% or more (Salesforce).
User Behavior and Preferences
Mobile Usage: 91% of adults keep their smartphones within arm’s reach at all times (Morgan Stanley), making SMS a direct line to consumers.
Millennials and Gen Z: 75% of millennials prefer SMS communications for deliveries, promotions, and surveys (OpenMarket). This preference is even stronger among Gen Z consumers.