What to do SMS mailings in: choosing a tool

[tmonower111]

There are two ways to decide on the choice of a tool for SMS mailings: telecom operators or aggregator services. Let's consider the differences:

Firstly, aggregator services.

SMS mailing services are provided by the main telecom operators: Tele2, Rostelecom, Megafon, MTS, and Beeline.

Providers' offerings vary, but most operators offer the following options:

Work with the database, add and delete numbers, perform segmentation and create “black” lists;
Send messages under the company's brand denmark b2b leads name, which increases recognition among the audience;
Schedule mailings by specifying the date and time of sending;
Receive feedback in the form of survey responses or other messages;
Target mailings to specific categories of subscribers based on criteria;
Secondly, platforms for SMS mailings:

These services do not have their own mobile traffic. It is purchased from telecom operators.

Here are the features of the services:

Automatic processing and storage of client databases on the aggregator servers;
Collecting numbers directly from the site using widgets - parsing. This tool selects information from sites according to specified criteria;
Intuitive web interfaces for setting up mailings;
Possibility of sending SMS from applications;
Personalization of mailings by substituting customer data;
Integration with CRM and other corporate systems;
Pricing policy from 2 ₽. This is an order of magnitude higher than that of telecom operators.
However, their platforms do not provide additional marketing tools: link shorteners, text generators, media add-ons, etc. Also, too low prices can signal the unreliability and security of the service.