Community Manager: It's Essential to Use the Best Tools

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Social Media Management is a key element in every branding and lead generation strategy. Companies that really bet on the potential of social media need a professional profile in charge of making profiles more dynamic and interacting with the public: hence the name community management.
"The community manager must be the voice of the company for the customer and the voice of the customer for the company". This statement by Connie Lund, Marketing Manager of tech companies, is perfect for understanding what role this figure has (or should have) in a company and is the basis from which to start to define its tasks. A Social Media strategy is necessary to create brand awareness for the brands themselves, and for the related products or services offered , gaining relevance and recognition on the various platforms and recruiting followers with whom to interact and generate engagement.

" Engagement" is a key word in community management. The interaction list of cyprus consumer email received in the different social networks (likes, followers, shared content, comments, clicks, retweets…) largely defines the outcome of the campaigns and provides the KPIs with which to evaluate the effort made. The final objective of being present in a social media is to be part of the conversation , communicate with others and be taken into consideration; furthermore, the algorithms of each platform study and analyze the engagement , and based on this they can guarantee greater visibility to potential new followers. It is a virtuous circle where you have to take maximum care of the content and adapt it to the audience of interest to grow organically.