Based on the data obtained, you can clean the table from those phrases whose exact frequency is zero . If there is no need to work on the site with all low-frequency queries, which does not always justify the time spent on this, then you can delete all phrases whose frequency is below 30. After collecting the frequency, it is advisable to collect information regarding the seasonality of keywords. Having assessed the seasonality of the keyword, you can review the location of the key in the semantics.
the request increases once a year. A striking example of such a teacher data request is "New Year's salads". In our example, collecting data on seasonality is no longer necessary. For some projects, the geo-dependence of individual queries is very important. For example, for Russia, it is better to evaluate the geo-dependence of key phrases. Based on the data obtained, you can also remove some queries. If the store is locally located in Moscow and there are no plans to send goods to other regions, then the region should be specified in the settings before starting work.
And from all the received phrases, leave only those for which the geo-dependence corresponds to the region. For example, the query "tire fitting Kuntsevo" is a geo-dependent query. And depending on the strategy and region of promotion, the webmaster decides whether to leave it or not . It is possible to evaluate the results obtained by competition. But for this, it is necessary to find the necessary formulas on the official website of the KeyCollector program, which are substituted for collecting KEI data .