Which pages do you have fan overlap with?
Posted: Sat Jan 18, 2025 9:44 am
With the new Facebook Insights, Page admins can see when their fans are most likely to be online. As a logical consequence, observant fan Page admins are now posting en masse at the times when Facebook says their fans are most likely to be online; typically around lunchtime and after dinner. That sounds like a no-brainer, but there’s some key data missing here.
Who is your Facebook competitor?
If you ask an entrepreneur who their competition is on Facebook, you often hear the names of their actual real-life competitors. If you are a dentist, you compete with other local dentists on Facebook. Makes perfect sense, right?
However, if you ask this question to Chad Wittman (founder of EdgeRankChecker , a japan mobile phone number list Facebook statistics tool with over 550,000 connected pages), you will get a very different, even somewhat surprising answer. Chad introduced the principle of 'Fan Overlap'. In short: the fans of your pages are also fans of other pages and between pages there is sometimes an overlap of fans.
The moment you and another page 'share' one or more fans, you are each other's Facebook competitor. After all, you are fighting together for a spot in the same newsfeed(s). And if the content of the other page is seen as more relevant (EdgeRank) by Facebook, you have lost the battle.
Photo courtesy of Fotolia
Photo courtesy of Fotolia
Chad's tip is to figure out which pages you have the biggest overlap with and make sure you post at different times and don't compete with them. For $50 he can tell you which top 5 brands you have a fan overlap with, but I seriously doubt that this data is really valuable. After all, you have to figure out which pages post at fixed times and plan around that, which is actually impossible. Plus, you have an overlap with so many pages that I wonder if this will do anything. Still, the principle of Facebook competition is interesting. I'll come back to that later.
Facebook Insights: When are your fans online?
Earlier this year, Facebook launched a new page statistics environment. Data that was previously only available through time-consuming exports and analysis is now available more quickly. This also includes data about when your fans are online. Below you can see this data for the Facebook page of Frankwatching.
Frankwatching stats
Who is your Facebook competitor?
If you ask an entrepreneur who their competition is on Facebook, you often hear the names of their actual real-life competitors. If you are a dentist, you compete with other local dentists on Facebook. Makes perfect sense, right?
However, if you ask this question to Chad Wittman (founder of EdgeRankChecker , a japan mobile phone number list Facebook statistics tool with over 550,000 connected pages), you will get a very different, even somewhat surprising answer. Chad introduced the principle of 'Fan Overlap'. In short: the fans of your pages are also fans of other pages and between pages there is sometimes an overlap of fans.
The moment you and another page 'share' one or more fans, you are each other's Facebook competitor. After all, you are fighting together for a spot in the same newsfeed(s). And if the content of the other page is seen as more relevant (EdgeRank) by Facebook, you have lost the battle.
Photo courtesy of Fotolia
Photo courtesy of Fotolia
Chad's tip is to figure out which pages you have the biggest overlap with and make sure you post at different times and don't compete with them. For $50 he can tell you which top 5 brands you have a fan overlap with, but I seriously doubt that this data is really valuable. After all, you have to figure out which pages post at fixed times and plan around that, which is actually impossible. Plus, you have an overlap with so many pages that I wonder if this will do anything. Still, the principle of Facebook competition is interesting. I'll come back to that later.
Facebook Insights: When are your fans online?
Earlier this year, Facebook launched a new page statistics environment. Data that was previously only available through time-consuming exports and analysis is now available more quickly. This also includes data about when your fans are online. Below you can see this data for the Facebook page of Frankwatching.
Frankwatching stats