Google's algorithm or the cat and mouse game for choosing keywords
Posted: Sat Jan 18, 2025 9:48 am
Google's algorithm is the mother of all SEO. On the one hand, Google lives off advertising, so it is in its interest that SEO technicians do not know exactly what they should do to improve the positioning of a website, since that would take away clients who pay to position themselves in a specific keyword through its Adwords system.
On the other hand, SEO technicians have a wealth of accumulated data, since there are more than 4 billion websites indexed by Google, which gives them a lot of scope to analyze and draw conclusions. The result: both are immersed in a continuous pursuit.
Google makes constant changes to the algorithm (one per 17 hours on average) and SEO technicians are committed to deciphering the scope of these changes. Google makes major changes or releases new versions of the algorithm , something that is made public and specifies the new criteria or the change in the weight that some of them have on the final search result based on a keyword.
These algorithm changes or new versions of the algorithm romania business email database have names (such as Panda , Colibri or Penguin) but the smaller changes are not publicized, which causes many SEO technicians to gnash their teeth and convulse.
In fact, it is known that several hundred of them, after Google announced that the search engine was going to evolve to understand the meaning of complete phrases and not just keywords, abandoned their computers en masse to found a Buddhist monastery in a remote village in Tibet, where anyone carrying a device more technological than a sandal is quickly executed.
Jokes aside (or not, just in case you don't bring mobile phones if you go to Tibet) the truth is that until this new, more 'intelligent' Google arrives, choosing the correct keyword for which we want to position ourselves is a fundamental aspect.
On the other hand, SEO technicians have a wealth of accumulated data, since there are more than 4 billion websites indexed by Google, which gives them a lot of scope to analyze and draw conclusions. The result: both are immersed in a continuous pursuit.
Google makes constant changes to the algorithm (one per 17 hours on average) and SEO technicians are committed to deciphering the scope of these changes. Google makes major changes or releases new versions of the algorithm , something that is made public and specifies the new criteria or the change in the weight that some of them have on the final search result based on a keyword.
These algorithm changes or new versions of the algorithm romania business email database have names (such as Panda , Colibri or Penguin) but the smaller changes are not publicized, which causes many SEO technicians to gnash their teeth and convulse.
In fact, it is known that several hundred of them, after Google announced that the search engine was going to evolve to understand the meaning of complete phrases and not just keywords, abandoned their computers en masse to found a Buddhist monastery in a remote village in Tibet, where anyone carrying a device more technological than a sandal is quickly executed.
Jokes aside (or not, just in case you don't bring mobile phones if you go to Tibet) the truth is that until this new, more 'intelligent' Google arrives, choosing the correct keyword for which we want to position ourselves is a fundamental aspect.