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Posted: Sat Jan 18, 2025 9:48 am
What are the new challenges facing companies in the 2.0 environment? How will the current economic crisis impact companies' commitment to and investment in digital communication? How do digital PR actions contribute to the corporation's overall strategy and business results? What legal, security and ethical challenges does the new digital scenario present?
These are some of the topics addressed in the forex data session “Challenges for organizations in the 2.0 environment”, organized by Burson-Marsteller, Ernst&Young and Antevenio with the participation of prominent speakers from different fields related to the digital world.
According to Cristóbal Fernández, director of digital knowledge at Burson Marsteller, “in the 2.0 environment, companies and institutions no longer have control over messages, but must concentrate their efforts on influencing their audiences with transparency and authenticity. The risk undoubtedly lies in not knowing, not listening and not participating in this new scenario.” “Beyond the quantitative measurement of the company's online presence, it is necessary to evaluate its real impact on the reputation and the corporate brand,” he adds.
These are some of the topics addressed in the forex data session “Challenges for organizations in the 2.0 environment”, organized by Burson-Marsteller, Ernst&Young and Antevenio with the participation of prominent speakers from different fields related to the digital world.
According to Cristóbal Fernández, director of digital knowledge at Burson Marsteller, “in the 2.0 environment, companies and institutions no longer have control over messages, but must concentrate their efforts on influencing their audiences with transparency and authenticity. The risk undoubtedly lies in not knowing, not listening and not participating in this new scenario.” “Beyond the quantitative measurement of the company's online presence, it is necessary to evaluate its real impact on the reputation and the corporate brand,” he adds.