Tips for companies and celebrities
Do you want to donate to a good cause for every like or follower as a company or celebrity in the future? Then I have 3 tips for you.
Tip 1: Don't do it
No matter how well-intentioned, the chance of accidents is enormous. Before you know it, your action gets out of hand and you are the laughing stock of the internet. If you want to do something for a good cause, just donate and keep your mouth shut about it. Or join a call panel. Organize an action to raise money. Whatever. But above all, don't promise money in exchange for likes. You will only panama mobile phone number list end up with a lot of new followers who have no interest in what you have to say. Followers who do not read your messages, do not interact and only like you because of your appeal. As a company, you have to be extra careful. Where you as an individual may still get the benefit of the doubt, such an action by a company gives the impression that you want to buy likes. That thought is probably not entirely unjustified.
If after reading tip 1 you think: 'sure, but we'll do it anyway!', here is tip 2. If you do have a 'money in exchange for likes' campaign, set a limit in advance and communicate this clearly. Trijntje would have been much better off today in terms of image if she had said that she would donate one euro for each of the first 10,000 likes.