Working on the site's behavioral factors
Posted: Sun Jan 19, 2025 3:45 am
One of the most important ranking factors for search engines is user behavior on the site. Search engines prioritize online projects created for people, capable of providing visitors with the information they are interested in.
This is why user behavior analysis provides vital information about a website, allowing you to identify and eliminate possible errors, make it more useful and convenient, and, as a result, improve its position in search results.
What are behavioral factors?
Behavioral ranking factors are the actions of visitors on malaysia company email list a specific page of a website. It is no secret that some network resources are very popular and users spend a sufficient amount of time on them, while visitors quickly leave others. By analyzing their actions, you can identify the shortcomings of the site and try to fix them.
Search engines take into account a large number of site behavioral factors, the main ones being:
time spent on the site. The longer a visitor stays on it, the more useful the resource is for him, and vice versa;
content viewing depth – this refers to following internal links and viewing deeply located pages;
activity and navigation on the site – information helps to understand what interested the user, what pages he went to, whether he viewed them to the end;
direct transitions - in this case, the user enters the site through a bookmark saved in the browser, and not through a link from a search engine. This indicates that the resource is interesting to him;
bounce rate – this indicator directly indicates the low value of the site. For Google, this is viewing only one page and leaving, for Yandex, the user stays on the page for less than 15 seconds;
return to search engine results – indicates that the user did not find the necessary information and is going to look for it on other resources. One of the negative indicators;
Snippet CTR – this refers to its clickability and the attractiveness of the site in search results;
conversion – registration, calls, placing orders, etc. Directly indicates the value of the resource.
How to analyze visitor behavior
To analyze behavioral factors, specialized search engine services are primarily used - for Google, this is Google Analytics, for Yandex, this is Yandex.Metrica. These services collect detailed statistics on user actions and display it in a convenient, visual form.
Taking into account the analysis of behavioral factors, the main goal of an SEO specialist is to increase visitors' interest in the site. Namely, to extend the time spent on it and reduce the number of bounces. At the same time, one of the most difficult tasks is to determine what exactly users do not like.
Want to improve behavioral factors and don't know where to start? Contact the company "Artena" !
Let's imagine that a visitor came to the site in search of some information and left it within 15 seconds (a negative factor for Yandex) or left without going to other pages (a bad indicator for Google). What made him do this? The main possible reasons:
long loading times, non-working buttons and other technical problems;
inconvenience of navigation;
unattractive design;
the appearance of intrusive pop-up windows;
lack of necessary information.
Long loading is one of the most important reasons for leaving. If a large number of visitors leave almost immediately after going to the site, then it is necessary to evaluate its technical characteristics. Perhaps the problem is precisely in the long loading. It can be affected by the presence of "heavy" images , unoptimized scripts and CSS tables, errors in the site code and other technical problems.
This is why user behavior analysis provides vital information about a website, allowing you to identify and eliminate possible errors, make it more useful and convenient, and, as a result, improve its position in search results.
What are behavioral factors?
Behavioral ranking factors are the actions of visitors on malaysia company email list a specific page of a website. It is no secret that some network resources are very popular and users spend a sufficient amount of time on them, while visitors quickly leave others. By analyzing their actions, you can identify the shortcomings of the site and try to fix them.
Search engines take into account a large number of site behavioral factors, the main ones being:
time spent on the site. The longer a visitor stays on it, the more useful the resource is for him, and vice versa;
content viewing depth – this refers to following internal links and viewing deeply located pages;
activity and navigation on the site – information helps to understand what interested the user, what pages he went to, whether he viewed them to the end;
direct transitions - in this case, the user enters the site through a bookmark saved in the browser, and not through a link from a search engine. This indicates that the resource is interesting to him;
bounce rate – this indicator directly indicates the low value of the site. For Google, this is viewing only one page and leaving, for Yandex, the user stays on the page for less than 15 seconds;
return to search engine results – indicates that the user did not find the necessary information and is going to look for it on other resources. One of the negative indicators;
Snippet CTR – this refers to its clickability and the attractiveness of the site in search results;
conversion – registration, calls, placing orders, etc. Directly indicates the value of the resource.
How to analyze visitor behavior
To analyze behavioral factors, specialized search engine services are primarily used - for Google, this is Google Analytics, for Yandex, this is Yandex.Metrica. These services collect detailed statistics on user actions and display it in a convenient, visual form.
Taking into account the analysis of behavioral factors, the main goal of an SEO specialist is to increase visitors' interest in the site. Namely, to extend the time spent on it and reduce the number of bounces. At the same time, one of the most difficult tasks is to determine what exactly users do not like.
Want to improve behavioral factors and don't know where to start? Contact the company "Artena" !
Let's imagine that a visitor came to the site in search of some information and left it within 15 seconds (a negative factor for Yandex) or left without going to other pages (a bad indicator for Google). What made him do this? The main possible reasons:
long loading times, non-working buttons and other technical problems;
inconvenience of navigation;
unattractive design;
the appearance of intrusive pop-up windows;
lack of necessary information.
Long loading is one of the most important reasons for leaving. If a large number of visitors leave almost immediately after going to the site, then it is necessary to evaluate its technical characteristics. Perhaps the problem is precisely in the long loading. It can be affected by the presence of "heavy" images , unoptimized scripts and CSS tables, errors in the site code and other technical problems.