The people in the frame are familiar and strangers
Posted: Sun Jan 19, 2025 4:31 am
How to select images for contextual advertising
For example, growth charts are often used for internet marketing services.
Lifehack: If you use metaphorical images that are difficult to directly associate with the brand, use brand book elements to increase recognition. For example, always add a background in the corporate color, a fragment of the logo or a mascot (character) of your brand.
Often, a close-up face is used as an advertising image. This technique is justified if the person is known to the target audience - they trust him. If the brand has an evangelist or ambassador - a person whose face is associated with the brand - his photo can be used in advertising. Of course, with the permission of the person.
How to select images for contextual advertising
Strangers offering repair, cleaning, tutoring, etc. services can cause mixed emotions. You are shown a cute girl in an advertisement for a cleaning company, and tomorrow there will be some kind guatemala phone number material of "Aunt Valya" with a mop on the doorstep. So the images on photo stocks need to be fairly realistic.
To get a positive response from an unfamiliar face, it is worth “packing” it into a story. Scenes in the photo repeat familiar scenes from life. People associate themselves with the characters and want to experience the same emotions. Such pictures are a classic option for illustrating an advertising message.
When editing a picture with a character, it is worth remembering another rule: the observer's gaze most often goes where the character is looking. So it would be better if he looked in the direction of your ad. Another good option is a direct look into the observer's eyes.
Life hack: if there are no inscriptions or recognizable contours on the picture, you can simply mirror it.
How to select images for contextual advertising
Contrast and recognition
For example, growth charts are often used for internet marketing services.
Lifehack: If you use metaphorical images that are difficult to directly associate with the brand, use brand book elements to increase recognition. For example, always add a background in the corporate color, a fragment of the logo or a mascot (character) of your brand.
Often, a close-up face is used as an advertising image. This technique is justified if the person is known to the target audience - they trust him. If the brand has an evangelist or ambassador - a person whose face is associated with the brand - his photo can be used in advertising. Of course, with the permission of the person.
How to select images for contextual advertising
Strangers offering repair, cleaning, tutoring, etc. services can cause mixed emotions. You are shown a cute girl in an advertisement for a cleaning company, and tomorrow there will be some kind guatemala phone number material of "Aunt Valya" with a mop on the doorstep. So the images on photo stocks need to be fairly realistic.
To get a positive response from an unfamiliar face, it is worth “packing” it into a story. Scenes in the photo repeat familiar scenes from life. People associate themselves with the characters and want to experience the same emotions. Such pictures are a classic option for illustrating an advertising message.
When editing a picture with a character, it is worth remembering another rule: the observer's gaze most often goes where the character is looking. So it would be better if he looked in the direction of your ad. Another good option is a direct look into the observer's eyes.
Life hack: if there are no inscriptions or recognizable contours on the picture, you can simply mirror it.
How to select images for contextual advertising
Contrast and recognition