Thermomix, Mycook and Rowenta, leading appliance brands on social media in Spain
Posted: Sun Jan 19, 2025 5:06 am
By Dalí Veliz
Marketing4eCommerce Editor
DFor several years now, digital consumption has been gradually increasing, and every year we spend more hours online or using our mobile phones. This has meant a change within the paradigm of the digital world, where social networks now have a more important position.
A change that was resized last year and that led the different markets to fully focus on these connection platforms. Already in the midst of this process, many brands took advantage of the opportunity denmark business email database to improve their digital position by creating high added value content. A strategy that the household appliance sector has been able to exploit according to the 2020 Epsilon report on social media interaction .
Recipes and contests brought Thermomix to the top of the market
According to the 2020 Epsilon Icarus Analytics Panel on Home Appliances on Social Media , Thermomix was positioned as the most relevant brand of the year , with almost 50% of interactions in the sector on Instagram and almost 30% on Facebook . This study was carried out on 30 of the most prominent brands in the sector and took into account social networks such as Facebook, Instagram, Twitter, YouTube and Linkedin.
Marketing4eCommerce Editor
DFor several years now, digital consumption has been gradually increasing, and every year we spend more hours online or using our mobile phones. This has meant a change within the paradigm of the digital world, where social networks now have a more important position.
A change that was resized last year and that led the different markets to fully focus on these connection platforms. Already in the midst of this process, many brands took advantage of the opportunity denmark business email database to improve their digital position by creating high added value content. A strategy that the household appliance sector has been able to exploit according to the 2020 Epsilon report on social media interaction .
Recipes and contests brought Thermomix to the top of the market
According to the 2020 Epsilon Icarus Analytics Panel on Home Appliances on Social Media , Thermomix was positioned as the most relevant brand of the year , with almost 50% of interactions in the sector on Instagram and almost 30% on Facebook . This study was carried out on 30 of the most prominent brands in the sector and took into account social networks such as Facebook, Instagram, Twitter, YouTube and Linkedin.