A strategy that will boost creators…and also advertising on Instagram
Posted: Sun Jan 19, 2025 5:14 am
“People look to creators for recommendations on great products and services, especially in categories where creators are experts ,” Zuckerberg said.
This new tool could help emerging talents monetize their content, bringing them closer to brands that align with their objectives and target audience. Although the executive has not yet revealed how the agreements could be structured, he assured that the plan is to “offer very favorable conditions” to the creators . “We are not building this from the perspective of trying to make a lot of money,” Zuckerberg assured during the talk.
Finally, Zuckerberg also mentioned affiliate marketing as a revenue stream for influencers: “ Creators should be able to get a cut of sales from the things they recommend, and we should build an affiliate recommendation marketplace to make that happen .”
These new tools for Instagram content creators aren't available yet, but when they launch, they will represent a drastic change to the way influencers currently make their money.
While many of Instagram's top stars already have their dominican republic business email database own online stores and have managed to partner with big brands, these deals are made outside of the platform, and therefore many personalities who have not yet reached a certain level may have difficulties making themselves known to companies.
Of course, while content creators with smaller followings will be more visible to brands, these tools will also give Instagram greater control over its influencer ecosystem, as well as incentivize influencers to spend more time on Instagram instead of other platforms.
And of course, these new tools come as Facebook adjusts to Apple's recent shift in iOS ecosystem that makes it harder for the social network to target iPhone users with ads. From Zuckerberg's perspective, this will be a win-win for both parties.
This new tool could help emerging talents monetize their content, bringing them closer to brands that align with their objectives and target audience. Although the executive has not yet revealed how the agreements could be structured, he assured that the plan is to “offer very favorable conditions” to the creators . “We are not building this from the perspective of trying to make a lot of money,” Zuckerberg assured during the talk.
Finally, Zuckerberg also mentioned affiliate marketing as a revenue stream for influencers: “ Creators should be able to get a cut of sales from the things they recommend, and we should build an affiliate recommendation marketplace to make that happen .”
These new tools for Instagram content creators aren't available yet, but when they launch, they will represent a drastic change to the way influencers currently make their money.
While many of Instagram's top stars already have their dominican republic business email database own online stores and have managed to partner with big brands, these deals are made outside of the platform, and therefore many personalities who have not yet reached a certain level may have difficulties making themselves known to companies.
Of course, while content creators with smaller followings will be more visible to brands, these tools will also give Instagram greater control over its influencer ecosystem, as well as incentivize influencers to spend more time on Instagram instead of other platforms.
And of course, these new tools come as Facebook adjusts to Apple's recent shift in iOS ecosystem that makes it harder for the social network to target iPhone users with ads. From Zuckerberg's perspective, this will be a win-win for both parties.