Instead, Jay believes the video format must be justified by laos email list enhancing the viewer experience, rather than just providing audio. You have to engage your audience in creative ways throughout the interview. In the Creative Science video, Jay zooms in on the speaker, taking up the entire frame, rather than placing side-by-side frames with extra space and branding. He would switch between speakers so that the audience's attention was captured no matter who was speaking.
He also dynamically scales the video, adds graphics to highlight key insights, adds notification reminders on important ideas, and introduces visual elements like virtual notepads. The goal is to convey tactical, actionable advice while maintaining the visual stimulation expected from a platform like TikTok. This makes the YouTube experience better for viewers than passive listening.
Keeping it visually vibrant from start to finish will give your YouTube video more added value and enhancement than a mere repurposed podcast.
Built-in B-Roll opportunities and compelling presentation
Interviews with creators offer inherent B-roll possibilities that can further illustrate points and increase engagement. Jay includes relevant samples of guest content when discussing specific videos or projects. This innovation beyond expectations reflects his systematic and creative approach to video podcast production.