Social Posting Strategy Awareness Post Example 1

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It's like Forrest Gump casting a net on his fishing afghanistan email list boat to catch shrimps. He might catch other things too, but he wants to catch as many shrimp as possible. Your cognitive content is the net that captures any potential customers. Let your target audience experience the problem and solution so they'll want to learn more.

Discussing a problem increases visibility because it positions you as the solution before people realize they have the problem. When you post about a common dilemma your ideal customers face, it taps into a question they’re already looking for answers to. Even if they didn’t know they had this pain point, they will now see that you have a solution.

Ultimately, you need to have a deep understanding of your ideal customer and their frustrations. Create content based on their needs, not your own. When you solve their hidden problems, you become the expert they didn’t know they needed.

Maybe you’re selling a service rather than a product. For example, if you are a real estate agent and want people to care about selling homes in the suburb of Littleton, Colorado, you could create a post that reads “Littleton Locals – Do you feel like you’ve tried the market? All the restaurants in the center? Think again! Here are the top 5 new dining hotspots opening in 2024 that you need to book ASAP…”

The goal here is to position yourself as a local real estate expert. It addresses some of the misconceptions about limited dining options in the suburbs.