This is the only way to achieve significant results
Posted: Sun Jan 19, 2025 5:58 am
Yes, the microconversion of the site in this case can improve. But if you do not track what happens to the macroconversion, all optimization activities will be meaningless. The thing is that increasing micro conversions does not always lead to an increase in macro conversions. After all, a more visible menu can attract more “random” visitors who are not interested in buying, and this will negatively affect the overall conversion to orders. An effective optimization strategy requires a comprehensive approach and analysis of the impact of changes on all key indicators. Instead of blindly maximizing intermediate metrics, it is necessary to identify their connection with the main goal and focus on optimizing the stages that will increase macroconversion.
And avoid wasting funds. 2. The main goal is to get quick results Split testing, or A/B testing, is an important tool for studying the impact of changes on conversions and user behavior. Split tests of macro conversions, such belize phone number list as purchases or subscriptions, usually take a significant amount of time to produce statistically significant results. This is because macro conversions occur relatively infrequently, and a large amount of data is needed to detect differences between test variants. At the same time, when testing micro conversions, you can get results much faster.
Micro conversions happen much more frequently, which allows you to collect enough data in a shorter period of time. For example, if the goal is to increase the number of clicks from the home page to the product page, testing micro conversions will take less time than if we were studying trial signups or completed purchases. However, it is important to remember that optimizing the intermediate stages of the buyer's journey and improving micro-conversions does not guarantee an increase in final sales or subscriptions. In addition, when testing micro-conversions too quickly, there is a risk of obtaining unreliable results and making incorrect optimization decisions based on them.
And avoid wasting funds. 2. The main goal is to get quick results Split testing, or A/B testing, is an important tool for studying the impact of changes on conversions and user behavior. Split tests of macro conversions, such belize phone number list as purchases or subscriptions, usually take a significant amount of time to produce statistically significant results. This is because macro conversions occur relatively infrequently, and a large amount of data is needed to detect differences between test variants. At the same time, when testing micro conversions, you can get results much faster.
Micro conversions happen much more frequently, which allows you to collect enough data in a shorter period of time. For example, if the goal is to increase the number of clicks from the home page to the product page, testing micro conversions will take less time than if we were studying trial signups or completed purchases. However, it is important to remember that optimizing the intermediate stages of the buyer's journey and improving micro-conversions does not guarantee an increase in final sales or subscriptions. In addition, when testing micro-conversions too quickly, there is a risk of obtaining unreliable results and making incorrect optimization decisions based on them.