Page 1 of 1

The concept behind advergaming fits perfectly into the context of inbound marketing

Posted: Sun Jan 19, 2025 6:17 am
by anglehimu
Advergames and Inbound
Which is currently one of the few marketing methodologies through which to reach consumers without annoying them.

Advergames are useful in both the attract and delight phases, which are found at the beginning and end of the inbound process, respectively. In the first phase, you try to attract the potential consumer to your site through interesting aruba email list content, while in the last phase, you take care of the customer even after the purchase, accompanying him towards a new decision-making path.

With the advergame, the relationship between consumer and company becomes closer, more personal, more confidential. The user feels more connected to the brand, while the company can use the advergame to analyze and segment its audience, reach future strategic goals, obtain greater visibility and notoriety. If you want to rely on digital experts, capable of using unconventional techniques such as those of the advergame, contact WAM : we are specialized in web marketing and we can build together the most suitable strategy for your company.