According to the 2023 State of B2B Software Reviews report:

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Here are the best tips for how to social-proof your brand in 2023 and beyond.

Understand What Info B2B Buyers Look for When Evaluating Solutions
One of the essential prerequisites of using social proof to the maximum of its potential is understanding what kind of information B2B buyers look for when evaluating products and services.



68% of professional consumers want to know about product quality;
62% are interested in learning about a solution’s ease of use;
53% prioritize cost-effectiveness; and
53% want to invest in solutions that offer the highest level of security.
Additionally, B2B buyers care about customer support, integration capabilities, implementation time and ease, reporting and analytics, and ROI.

Considering this data, it’s easy to see what kinds of social proof you should highlight on your website to present visitors with reliable and relevant information. When sharing testimonials and customer feedback, prioritize examples that address the factors mentioned above and try to show off a breadth of information regarding the varied benefits of your offer.

One of the best ways to do this is to utilize social proof that addresses super-specific product/solution benefits.

For example, if you look at the Aura homepage, you’ll notice that the brand chooses what reviews to highlight based on the outcomes mentioned in the customer feedback. Each of the testimonials mentions either a percentage increase in sales, an improvement in ROI, or even specific AI strategies offered through the software’s capabilities.

This approach can also be seen in SurveySensum and various cayman islands cell phone number database other Qualtrics alternatives, which emphasize customer success stories to showcase their effectiveness and distinct features.

Social Proof Your Brand
Learn Whom Your Audience Trusts
The second key to earning your target audience’s trust is knowing what sources they will consult during their buyer’s journey to evaluate your solution’s fit for their needs.

Research from G2 shows that there are five influential and trustworthy channels 84% of software buyers consult before deciding what product to invest in. These include industry experts, colleagues, professional networks, online reviews, and other internal influencers. So, if you want to ensure that your brand’s social proof is fresh, reliable, and relevant, do your best to feature these voices and formats when working to gain new prospects’ trust.

There are a few excellent ways to accomplish this without having to completely overhaul your branding strategy,

Let Traditional Social Proof Steal the Limelight
One of the easiest ways to get more out of the reviews you show off on your site is to position them in the right section of your landing pages.