The next opinion we want to hear is yours!
Posted: Sun Jan 19, 2025 6:36 am
Send personalized email sequences based on your scoring system Let's say you've instructed the software to give subscribers 10 points for every activity they perform. You can trigger certain emails to be sent to these subscribers as they engage and interact with your campaigns. For example, you can set up a scenario like this in your automation software: Marketing automation workflow with three follow-ups to check if the user visited the checkout page When subscribers accumulate 40 points > send them an email to convince them to purchase your online course.
If they do not purchase the course or do not respond belgium telegram data to the email within two days > send them a follow-up email. If they do not respond within two days > send another follow-up email. If they still do not purchase > do not send any more emails and deduct points. Scores help you send emails to the right people at the right time, thus increasing your conversion and engagement rates. 11. Use A/B testing to determine what works If you work in marketing, you probably already know how A/B testing works.
If you don’t, A/B testing or split testing is an experiment where you create two (or more) variations of the same campaign to see which one works better. At the end of the experiment, the winning variant will be the one you will continue to work on to achieve optimal results. With A/B testing experiments, you can measure the performance of your emails to determine which is more effective. Here are some examples of things to compare: Object Headers Hero shot Main offer Email length How Color Affects Conversions Layout styles Titles and contents Images and videos Navigation elements The more testing you do, the better you’ll understand your target audience and the better your delivery, engagement, and conversion rates will be.
If they do not purchase the course or do not respond belgium telegram data to the email within two days > send them a follow-up email. If they do not respond within two days > send another follow-up email. If they still do not purchase > do not send any more emails and deduct points. Scores help you send emails to the right people at the right time, thus increasing your conversion and engagement rates. 11. Use A/B testing to determine what works If you work in marketing, you probably already know how A/B testing works.
If you don’t, A/B testing or split testing is an experiment where you create two (or more) variations of the same campaign to see which one works better. At the end of the experiment, the winning variant will be the one you will continue to work on to achieve optimal results. With A/B testing experiments, you can measure the performance of your emails to determine which is more effective. Here are some examples of things to compare: Object Headers Hero shot Main offer Email length How Color Affects Conversions Layout styles Titles and contents Images and videos Navigation elements The more testing you do, the better you’ll understand your target audience and the better your delivery, engagement, and conversion rates will be.