Why the API will be your core business?
Posted: Sun Jan 19, 2025 6:38 am
These are the groups at school, the student associations at university. Without hazing, registration or promise you won't get in. You sign up with your personal details and promise that you accept the conditions. Only then do you belong to the closed group.
Platforms that exclude each other
Closed platforms like Facebook and mobile apps are locking each other out. The open web as we know it is slowly crumbling. The internet has been connected by links since the early days, but the rise of social media and password-protected mobile apps are putting an end to this. What are the consequences?
Private Playgrounds of the Web
The most important characteristic of closed platforms is that they require a login.
Tristan Louis, internet veteran and co-founder of Internet.com, among others, calls this on his blog 'the uganda mobile phone number list private playgrounds of the web'. We no longer post messages and thoughts on a public web page. Our online activities increasingly take place within large, (semi-)closed platforms such as Facebook, LinkedIn and mobile apps. Every time a web or mobile app is launched, a part of the world is essentially excluded.
Catch me then, if you can
The question is of course: is that a problem? The closed web has consequences for the findability of information via the usual search engines. The web as we know it is connected to each other via links, search engines are built to follow and store these links.
We are moving towards a world where there is less and less for search engines to crawl , a world of (semi-)closed platforms like Facebook and mobile apps. A world where measuring and analyzing web behavior as we know it will change forever.
“We see a shift in the type of searches across platforms. We notice that instead of Google, people are looking for specific searches in closed platforms. People are being searched for on LinkedIn or Facebook, products on Amazon.com and travel on Booking.com.” – Matt Schwachofer, Lead Internet Marketing at Yonego
“As an internet marketer, you use data. And if that data is behind a wall, it becomes more difficult to offer 'tailor-made solutions' or to monitor dissatisfaction. There are still opportunities for companies there.” – Herman Couwenbergh, online social advisor and co-owner of the blog Twittermania
Platforms that exclude each other
Closed platforms like Facebook and mobile apps are locking each other out. The open web as we know it is slowly crumbling. The internet has been connected by links since the early days, but the rise of social media and password-protected mobile apps are putting an end to this. What are the consequences?
Private Playgrounds of the Web
The most important characteristic of closed platforms is that they require a login.
Tristan Louis, internet veteran and co-founder of Internet.com, among others, calls this on his blog 'the uganda mobile phone number list private playgrounds of the web'. We no longer post messages and thoughts on a public web page. Our online activities increasingly take place within large, (semi-)closed platforms such as Facebook, LinkedIn and mobile apps. Every time a web or mobile app is launched, a part of the world is essentially excluded.
Catch me then, if you can
The question is of course: is that a problem? The closed web has consequences for the findability of information via the usual search engines. The web as we know it is connected to each other via links, search engines are built to follow and store these links.
We are moving towards a world where there is less and less for search engines to crawl , a world of (semi-)closed platforms like Facebook and mobile apps. A world where measuring and analyzing web behavior as we know it will change forever.
“We see a shift in the type of searches across platforms. We notice that instead of Google, people are looking for specific searches in closed platforms. People are being searched for on LinkedIn or Facebook, products on Amazon.com and travel on Booking.com.” – Matt Schwachofer, Lead Internet Marketing at Yonego
“As an internet marketer, you use data. And if that data is behind a wall, it becomes more difficult to offer 'tailor-made solutions' or to monitor dissatisfaction. There are still opportunities for companies there.” – Herman Couwenbergh, online social advisor and co-owner of the blog Twittermania