Instagram lead generation: How to turn followers into leads

[shaownhasane]

The key to Instagram’s success is understanding its antarctica email list algorithm and how it determines what users see at the top of their feed. As Michelle explains, “We have to stop fighting the algorithm.”

Instagram’s algorithm has evolved rapidly in recent years, and Michelle urges marketers and creators to adapt to it. The algorithm tracks what users engage with and what you post. Instagram gets to know you when you create niche content consistently and correctly. It can then match your content with users actively searching for that type of content.

To take advantage of this, Michelle says, you must first segment your market and understand exactly who your ideal audience is. Then, create consistent content based on their interests and needs. Being consistent with Instagram’s algorithm will connect the right people with your content.

For example, Michelle has previously taught a variety of social media topics such as email marketing and how to use Pinterest and Instagram for business. Around October 2022, she decided to narrow her focus to her Instagram marketing efforts. In one year, her following grew from 18,000 to more than 180,000. This exponential growth happened because she narrowed her scope.

Now, the platform understands who Michelle is as a creator and the type of content she produces. Therefore, it can accurately promote her content to people who are interested in learning about Instagram.