However, requiring users to opt-in suggests that Meta itself is wary.
Posted: Sun Jan 19, 2025 7:03 am
Currently, while Meta expands visibility into offline behavior, the value of link history to the average consumer remains unclear. Meta needs to actively communicate and explain how link history can actually help people and consumers. To allay consumer concerns, Meta must also detail how browsing data will be protected, anonymized if shared internally, and provide account-level controls for deleting history.
Promote post
Due to Apple's recent changes to App Store policies, businesses antigua and barbuda email list that promote posts in the Facebook and Instagram iOS apps will pay Apple a 30% service fee on ad spend. To avoid passing on this commission cost to small businesses that rely on affordable promoted posts, Meta has enabled the ability to promote posts directly through the Facebook and Instagram sites on desktop computers and mobile web browsers. Promoting posts through these sites provides the same functionality and reach as promoting through iOS apps, but without the Apple tax on payments processed outside of iOS apps.
In addition, the payment method for posts promoted through the iOS app has also changed from a post-campaign fee to an upfront deposit, from which advertising costs will be deducted during the promotion period. You can also top up your balance online to avoid Apple fees. Meta will apply these changes first in the United States and will expand globally later in 2024.
Our take: Consumers often benefit from innovation, but arbitrarily raising costs and companies competing for a share of profits benefits no one. Meta's workaround is to be commended because they protect small advertisers, which is especially helpful amid inflation and a possible recession.
Promote post
Due to Apple's recent changes to App Store policies, businesses antigua and barbuda email list that promote posts in the Facebook and Instagram iOS apps will pay Apple a 30% service fee on ad spend. To avoid passing on this commission cost to small businesses that rely on affordable promoted posts, Meta has enabled the ability to promote posts directly through the Facebook and Instagram sites on desktop computers and mobile web browsers. Promoting posts through these sites provides the same functionality and reach as promoting through iOS apps, but without the Apple tax on payments processed outside of iOS apps.
In addition, the payment method for posts promoted through the iOS app has also changed from a post-campaign fee to an upfront deposit, from which advertising costs will be deducted during the promotion period. You can also top up your balance online to avoid Apple fees. Meta will apply these changes first in the United States and will expand globally later in 2024.
Our take: Consumers often benefit from innovation, but arbitrarily raising costs and companies competing for a share of profits benefits no one. Meta's workaround is to be commended because they protect small advertisers, which is especially helpful amid inflation and a possible recession.