Business Development Manager of the International Business

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are located and what steps they need to take to improve efficiency."

Also, ANO "Digital Economy" presented a rating of countries for priority cooperation in the field of digital technologies and technological leadership. The rating can be used as a high-level benchmark for Russian companies when building a strategy for entering foreign markets, as well as a basis for high-quality research - a tool for making an informed decision on the development of foreign economic activity, taking into account industry specifics. The analysis denmark telegram resulted in the identification of 68 priority countries, distributed into three priority groups: highest, medium and least promising.

Department of JSC Sitronics Natalia Kharitonova listed the reasons for entering foreign markets: "International business can bring the company from 40% to 75% of revenue. At the same time, it can provide access to cheap financing in the amount of 3-4%, increase the competitiveness of products and services, attract talented personnel to the team. Given the current key rate of the Bank of Russia, foreign markets look very attractive for obtaining financing. To enter international markets, you can use both established schemes for promoting IT products and services, such as the digital attach é service, partner channels of global vendors, and more individual approaches, for example, through the Islamic world, international associations and other tools. A strong team is the key factor for success. " Summing up the results of 2024, ANO Digital Economy spoke about the successes in the direction of "Technological Leadership". Director of the "Technological Leadership" direction of ANO Digital Economy Yaroslav Avdiev spoke about the Tekhlid.rf platform and the achieved indicators. For example, the platform's database received more than 1.6 thousand cases from 300 companies, more than 50 support measures from 25 development institutions.

"Technological leadership has become a national development goal. We want to unite business experts, technology developers and government representatives to achieve the indicators of this national goal. We rely on the expertise of our partner colleagues, the founders of the ANO "Digital Economy". We are developing our expertise and activities in such areas as software, quantum technologies, artificial intelligence, space, etc. In 2025, there will be areas, we will try to cover more technological expertise in our activities," said Yaroslav Avdiev. Yaroslav Avdiev also spoke about the development of a digital transformation quality standard - a strategic tool for defining the principles, stages, results, models and approaches to digital transformation activities. "The main goal is to support organizations regardless of their size, purpose, structure and form of ownership in the digital transformation process. We implemented the digital transformation quality standard on behalf of Mikhail Mishustin. About a year ago, we received an order from the Ministry of Digital Development to develop such a standard. We tried to make it understandable to both small and medium businesses and social enterprises. In doing so, we relied on the best expertise that our founders and the market have." Anton Kukanov, Deputy Head of Roskachestvo, spoke in more detail about the development of the standard: "In 2024, a competence center in the field of digital transformation was created on the basis of Roskachestvo, which will focus on assessing and popularizing digital management models, approaches and practices of digital transformations that help achieve serious business results. And the first step is to develop a digital transformation quality standard. Its structure is harmonized with existing GOSTs. The key principle of the standard is consumer orientation, customer centricity. The standard is also based on a model that includes planning, verification and action. We are currently developing a self-assessment methodology for companies so that they can check at what level of digital development