Both options are possible, and it is impossible to say which one is 100% better. You can argue on this topic, citing different arguments in one direction or another. To support the first case, it is appropriate to explain that the client has the right to know about all expenses right away, but on the other hand, at the time of making changes, the results may change dramatically and this change will be irrelevant at all. We adhere to the middle: it is absolutely necessary to inform the client about critical problems that hinder promotion. Our client is our partner, we are also interested in the prosperity of his business to continue cooperation. All other possible improvements will be re-evaluated during the promotion process and, if the need for adjustments is confirmed, will be submitted for discussion to the client.
Frankly, we discussed for a long time the eritrea company email list necessity of adding tariffs and the possibility of evaluating each site individually based on its characteristics. The introduction of tariffs allows the client to navigate the cost of services when choosing a company and calculating the budget more reliably.
Tariffing can be based on the core: what queries with what frequency are selected and in what region. Or on the type of site: online store, services, etc. When developing tariffing, in our opinion, it is more correct to take into account both. Looking ahead, we can inform you that our new tariff grid will appear on the site very soon and is in the final stages of revision and design. It allows you to quickly navigate the type of site and core indicating the budget that will be required for promotion and takes into account the types of work carried out in certain periods for the most effective optimization of the resource, based on the competitive environment with the state of the site.