Cruzcampo has used deepfake technology to resurrect Lola Flores. Find out what this means for the world of advertising
By Dalí Veliz
Marketing4eCommerce Editor
LTechnology is advancing by leaps and bounds, especially in the digital field. So much so that Cruzcampo has managed to resurrect Lola Flores . At the moment, we are speaking figuratively, since the deceased iran business email database flamenco singer is the image of its new advertising campaign "Con mucho acento". This campaign seeks to vindicate the accent and the Andalusian way of being, and they couldn't have found a better person to do so than the Pharaoh .
The campaign had an immediate and favorable reaction from the brewery's regular followers, and from the general population who were moved by the sight of the deceased artist. Many, including Rosario , Lola's daughter, thanked the company for the gesture. With these responses, "Con mucho acento" has undoubtedly marked a resounding success. However, some people have been doubtful about this appearance of the artist, specifically about the legality of the campaign using her image.