With ABM comes an increased time

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Personalizing your outbound approach is hands down the most effective way to grab your prospects’ attention. There are two widely used personalization methods you can implement depending on your available time, resources, and budget.

Dynamic Tags
Once you start poking around in various outbound marketing tools, you’ll notice that almost all of them offer the ability to personalize your outreach with dynamic tags.

For sales executives going after a large number of leads, using dynamic tags is the most efficient solution. One can easily use these tags to incorporate a prospect’s name, company, title, location, etc. Some even allow you to create your own custom fields that serve as a placeholder for lead-specific data.

This has been the most effective way to personalize outreach for many years. However, there has been a recent shift to a hyper-personalized approach due to new regulations on email and LinkedIn campaigns.

Account-Based Marketing
Account-based marketing (ABM) is an outbound sales strategy croatia cell phone number database focused on targeting key decision-makers at specific companies with solutions personalized to their current position in the market.

Over 85% of marketers who use an ABM strategy have seen a greater ROI compared to other tactics (ITSMA).
commitment to research, writing, and follow-up. These potential roadblocks have kept some companies from pursuing this strategy.

But if you have a good understanding of your ICP and have a list of key accounts that would benefit from your products or services, then now is the time to experiment with ABM.

Many companies use a combination of both, going after a small number of high-value enterprises with an ABM approach while pursuing small and medium-sized businesses with a semi-personalized strategy.

Choose what works best for you. As long as you make an effort to communicate with prospects on a one-on-one basis, you’ll stand out in their inbox.