Search engine marketing combines two tools:
Posted: Sun Jan 19, 2025 9:05 am
Contextual advertising — ads marked "advertisement" at the very top of the page. They are launched using an advertising account in Yandex or Google. This is a campaign with a limited time and a fairly quick result.
Search engine optimization is working with the china telegram database site itself to raise it in organic search results. This includes fixing errors on the site, preparing articles with keywords, working with anchor links, and so on. This tool requires long-term work with the site and gives results in the long term.
How Search Engine Marketing Works
Search engine marketing involves combining two tools to promote a website. Constantly optimizing and improving the website so that search engines rank it high in search results even when there is no paid campaign. And buying advantageous spots to get quick results, such as sales during the high season.
As a rule, contextual advertising affects SEO. It works like this: users click on the ad and stay on the site for a long time, since the content is most relevant to them. The search robot reads this as people's interest in the resource and raises it higher in organic search results. But it does not work the other way around, since in search marketing, the bid, ad relevance, USP, and not the content on the page decide.
Contextual advertising is configured by keywords, not by queries. A search query is a broader concept and includes keywords.
For example, in the query "where to buy a pink iron with flowers" the keys can be "iron", "buy an iron", "pink iron", "iron with flowers". But search engine optimization often occurs with a focus on the search query.
Search engine optimization is working with the china telegram database site itself to raise it in organic search results. This includes fixing errors on the site, preparing articles with keywords, working with anchor links, and so on. This tool requires long-term work with the site and gives results in the long term.
How Search Engine Marketing Works
Search engine marketing involves combining two tools to promote a website. Constantly optimizing and improving the website so that search engines rank it high in search results even when there is no paid campaign. And buying advantageous spots to get quick results, such as sales during the high season.
As a rule, contextual advertising affects SEO. It works like this: users click on the ad and stay on the site for a long time, since the content is most relevant to them. The search robot reads this as people's interest in the resource and raises it higher in organic search results. But it does not work the other way around, since in search marketing, the bid, ad relevance, USP, and not the content on the page decide.
Contextual advertising is configured by keywords, not by queries. A search query is a broader concept and includes keywords.
For example, in the query "where to buy a pink iron with flowers" the keys can be "iron", "buy an iron", "pink iron", "iron with flowers". But search engine optimization often occurs with a focus on the search query.