Purchase intent data, triggers and sales triggers: which allow you to score your leads and contact prospects who are actively looking for your products. Some data enrichment software specializes in specific industries or regions, while others, such as Cognism, offer reliable and internationally compliant data . What criteria should be considered when choosing a data enrichment tool? When choosing a data enrichment tool, start by determining the specific needs of your team and business.
What data points do you need to advertising data manage your marketing and sales campaigns? CEO phone numbers? Technologies used? And what about your budget? What are the must-have features for you? Once you have answered these questions, research the different data enrichment tools available (e.g. the list above ) and evaluate them using your checklist. Below are some factors to consider when looking for a B2B data enrichment tool: Data availability: Identify critical data points and geographic areas where you lack up-to-date information.
Then find a tool that provides them with a high level of accuracy. Integrations: Choose a tool that integrates with your CRM, automation platforms, and other business management software in your tech stack. Compliance: To avoid any legal risks, ensure that the company obtains its data ethically and in compliance with GDPR. Check out our guide on GDPR and B2B data compliance () . Once you've narrowed your search down to - platforms, take a live demo with a sales representative from the company.