Expert opinions
Posted: Sun Jan 19, 2025 9:42 am
The principle of this means of social proof is similar to the support of opinion leaders. Let's imagine the content marketing niche. There are experts in it, for example, CEO Pavel Molyanov from the agency "Sdelayem". He runs a blog, talks about the agency's internals, speaks and develops a personal brand. Many marketers will follow him. They have an usa telegram database image in their heads: "Pasha does this, so it's good and you can do the same."
How to apply
I'll share some tips to make social proof work for you:
Optimize your website: add reviews and overviews, create a blog and write case studies.
Develop a strategy for interacting with opinion leaders: influencers, experts and other media personalities that people can trust.
Work on the opinion of your company on third-party resources. These are platforms where people can write reviews about you. Find out what they say about you, and then think about how to change the situation in your favor.
Add a scarcity effect. This can manifest itself as a discount due to the fact that there is little product left.
Provide more detailed information about your clients and partners: who you are currently cooperating with, who you have implemented projects for in the past, which customers have worked with you and how much society trusts them.
The information must be reliable and up-to-date. It is possible to find clients, but it is difficult to solve their problem as you promised and not tarnish your reputation in the process. Therefore, be honest with yourself and with your audience.
How to apply
I'll share some tips to make social proof work for you:
Optimize your website: add reviews and overviews, create a blog and write case studies.
Develop a strategy for interacting with opinion leaders: influencers, experts and other media personalities that people can trust.
Work on the opinion of your company on third-party resources. These are platforms where people can write reviews about you. Find out what they say about you, and then think about how to change the situation in your favor.
Add a scarcity effect. This can manifest itself as a discount due to the fact that there is little product left.
Provide more detailed information about your clients and partners: who you are currently cooperating with, who you have implemented projects for in the past, which customers have worked with you and how much society trusts them.
The information must be reliable and up-to-date. It is possible to find clients, but it is difficult to solve their problem as you promised and not tarnish your reputation in the process. Therefore, be honest with yourself and with your audience.