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How crm systems enhance marketing

Posted: Sun Jan 19, 2025 9:56 am
by Rakibul200
Michael explained to us why protolabs chose cognism over other b2b data providers . "Before cognism, protolabs did not use a lead generation platform. Our new business was generated from a list of contacts built over time, referrals, and inbound leads . In this changing digital world, we needed to find a platform that would allow us to accelerate our outbound efforts.The problem was that we were never going to find contact data in bulk on our own.

It was a very laborious process and the bc data europe contact details were likely to be inaccurate.In short, we needed cognism’s vast b2b contact database and automation features that would allow us to mail a large list of potential customers in one go.Three years later, the tool has proven to be a considerable asset in achieving our marketing kpis. The solution cognism is used by the protolabs marketing team, with michael being the primary user.

In recent months, he has also encouraged eight internal project coordinators to take advantage of the platform to help them with their projects. Protolabs typically uses cognism to target design engineers, mechanical engineers and supply chain managers in the emea region. Although it operates in all kinds of industries, the majority of the manufacturer's customers are in the automotive, consumer electronics, energy, aerospace and defense sectors. What is your workflow with cognism? "The main objective of the marketing team is lead generation and generating interest through emails.