Keeping customers informed
First of all, it is essential to keep your customers aware of your company, do not let them guess important details on sites like Yelp, TripAdvisor, among others.
Therefore, your Google My Business listing includes contact information, opening hours , and other essential details.
You can post updates to share expanded, temporarily closed, or fully reopened services (a feature that's especially helpful during emergency situations like COVID-19).
Misinformation can lead to poor customer experiences and missed buy weight loss leads opportunities . Imagine the disappointment a customer feels when they walk into your store and find out it’s closed. Or maybe you’re open, but a potential customer chose a competitor because they weren’t sure.
Improve local SEO
The SERP (Search Engine Results Page) feature shows a map and displays locations related to a search, as well as a list of 3 main businesses with name, address and phone number. All of this is key in local SEO !
Therefore, a Google My Business profile will help you with organic SEO , as well as increase your online authority . It will be easier for your company to appear in the first three search results.
Even if you already have a web presence, a Google Business Account ensures you get the best results.
This is because accounts also provide access to analytics , allowing you to fine-tune your paid and organic advertising strategies.