Learn how to follow the revolution that fintechs are bringing
Posted: Mon Jan 20, 2025 3:31 am
You may not fully understand what a fintech is, but you've probably heard of them. Nubank, GuiaBolso and Easynvest. Do the names sound familiar to you? They're all models of fintechs.
These companies, or initiatives, are characterized by the intensive use of technology to deliver new business models or services. The focus is on solving user problems by offering their products and delivering new experiences to them.
“With this, they can scale their technology-based businesses. And this technology is important because you can work with information or integrate it more simply with new solutions, or scale your business with more controlled costs than people-based companies,” explains Professor Marcelo Bradaschia, from Saint Paul.
It is possible to see new services emerging in payment netherlands whatsapp data methods, loans, insurance and investments, regardless of the area we mention. All of them rethinking the way of delivering financial services to users.
Tech model vs. current companies
It is almost impossible not to want to compare fintechs with the traditional business model, and all the facilities obtained from this new type of business. Let's start with banks.
In traditional environments, customers have to manage their expenses and statements, investments or credit cards on their own. In technology companies, or tech models, all information is concentrated to facilitate the user experience.
This is because, according to Bradaschia, in common banks the vision is not focused on the user, but on their own products and services.
“And then you get a company like GuiaBolso, which extracts information from banks and allows them to be organized in a way that creates value for the customer. They are notified if they are spending more or less, they can monitor their budget, all of that. These are services that the banks themselves could have already provided, but the lack of competition does not encourage this movement to happen,” he comments.
When people start rethinking these models, they start to move the market. Thus, they bring products and solutions that are more suited to the user's reality.
Still comparing the tech model and the traditional model, another good example is in relation to investments. In a traditional bank, a manager will offer you a product that is based on the variable remuneration that he will receive. So, it is not necessarily the best product, but rather the one that will give him the highest return.
Technological financial companies are simplifying this way of investing. By understanding the user profile, they provide a much simpler experience for them to make the right investments.
“Today, there are discussions about whether these new business models complement or compete with banks. Some depend on them, but others are also seeking their place. What is happening is that banks are realizing that innovating alone is very difficult. However, by working in partnership and collaboration, it is often possible to achieve objectives in a much faster, more structured way and with better results.”
According to the professor, there is notable international interest in the Brazilian market, whether for investment or for the application of foreign solutions within the national market. The trend is for this business model to grow more and more in the country. Some examples are companies such as Google, Facebook and Amazon, which are interested in financial services, with a very strong tendency towards the payments market.
These companies, or initiatives, are characterized by the intensive use of technology to deliver new business models or services. The focus is on solving user problems by offering their products and delivering new experiences to them.
“With this, they can scale their technology-based businesses. And this technology is important because you can work with information or integrate it more simply with new solutions, or scale your business with more controlled costs than people-based companies,” explains Professor Marcelo Bradaschia, from Saint Paul.
It is possible to see new services emerging in payment netherlands whatsapp data methods, loans, insurance and investments, regardless of the area we mention. All of them rethinking the way of delivering financial services to users.
Tech model vs. current companies
It is almost impossible not to want to compare fintechs with the traditional business model, and all the facilities obtained from this new type of business. Let's start with banks.
In traditional environments, customers have to manage their expenses and statements, investments or credit cards on their own. In technology companies, or tech models, all information is concentrated to facilitate the user experience.
This is because, according to Bradaschia, in common banks the vision is not focused on the user, but on their own products and services.
“And then you get a company like GuiaBolso, which extracts information from banks and allows them to be organized in a way that creates value for the customer. They are notified if they are spending more or less, they can monitor their budget, all of that. These are services that the banks themselves could have already provided, but the lack of competition does not encourage this movement to happen,” he comments.
When people start rethinking these models, they start to move the market. Thus, they bring products and solutions that are more suited to the user's reality.
Still comparing the tech model and the traditional model, another good example is in relation to investments. In a traditional bank, a manager will offer you a product that is based on the variable remuneration that he will receive. So, it is not necessarily the best product, but rather the one that will give him the highest return.
Technological financial companies are simplifying this way of investing. By understanding the user profile, they provide a much simpler experience for them to make the right investments.
“Today, there are discussions about whether these new business models complement or compete with banks. Some depend on them, but others are also seeking their place. What is happening is that banks are realizing that innovating alone is very difficult. However, by working in partnership and collaboration, it is often possible to achieve objectives in a much faster, more structured way and with better results.”
According to the professor, there is notable international interest in the Brazilian market, whether for investment or for the application of foreign solutions within the national market. The trend is for this business model to grow more and more in the country. Some examples are companies such as Google, Facebook and Amazon, which are interested in financial services, with a very strong tendency towards the payments market.