Digital subscription agreement will become more transparent for citizens
Posted: Mon Jan 20, 2025 3:54 am
his was reported by the press service of T2 Mobile LLC (brand T2) on the operator's official website on September 23, 2024. According to the message, from September 25, 2025, Okko and AppTouch services will become unavailable to T2 subscribers.
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On September 17, the State bahamas whatsapp number databa se uma of the Russian Federation will begin considering a bill to increase the transparency of digital subscriptions. One of the co-authors of the bill, deputy Anton Nemkin, believes that users most often fall into subscription traps due to the lack of notifications from services about subscription renewals or their improper content.
The statement said that cooperation with the Okko online cinema had been ongoing since October 2022 and the service's exclusion from the MiXX multi-subscription was due to a change in Okko's approach to distribution. Multi-subscriptions are reassembled depending on the popularity of services, customer preferences and business interests. At the moment, T2 subscribers have access to the Wink, Premier and Kinopoisk video services.
A representative of the press service of PJSC MegaFon also spoke about Okko's refusal to participate in affiliate programs. According to him, cooperation between the operator and the online cinema ended in August 2024, at the initiative of the latter, Wink, START and Premier, which are part of the MegaKino service, are available to MegaFon subscribers as part of the service package.
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There will be more national content
The Internet Development Institute (IDI) will invest more than 15.7 billion rubles in the creation of national content in 2024-2026. Experts believe that import substitution in this industry has already reached 90% and will continue to grow.
Representatives of the press services of PJSC MTS and PJSC VimpelCom (brand Beeline) did not answer questions from a ComNews correspondent. At the time of publication of the article, online stores of these operators were selling digital subscriptions to Okko for one, three, six months and a year.
A ComNews correspondent contacted a representative of the press service of Sberbank PJSC (Sber has owned Okko LLC since 2019), but he advised contacting the online cinema's press service directly, and the Okko press service representative did not answer the questions asked.
Read also
The volume of digital content in Russia will double in 2023
According to the Russian Association of Electronic Communications, the volume of the digital content segment in 2023 amounted to 186 billion rubles, which is 99% more than in 2022 (93.5 billion rubles). The Institute for Internet Development will invest 18.7 billion rubles in the development of domestic content in 2024.
Leading analyst of Mobile Research Group LLC Eldar Murtazin said that the T2 MiXX subscription combines different services, which change depending on contracts and agreements with the providers of these services. He noted that mobile operators are a large distribution channel for services, and both dependent and independent market players cooperate with them.
"Competition in the market has moved to a win-win strategy, when direct competitors do not hesitate to offer each other's services in service packages. The one who offers the best product wins from this. We have been moving towards such a market for a long time, but in the end it works like this, although not 100%," concluded Eldar Murtazin.
Discussion
Read also
On September 17, the State bahamas whatsapp number databa se uma of the Russian Federation will begin considering a bill to increase the transparency of digital subscriptions. One of the co-authors of the bill, deputy Anton Nemkin, believes that users most often fall into subscription traps due to the lack of notifications from services about subscription renewals or their improper content.
The statement said that cooperation with the Okko online cinema had been ongoing since October 2022 and the service's exclusion from the MiXX multi-subscription was due to a change in Okko's approach to distribution. Multi-subscriptions are reassembled depending on the popularity of services, customer preferences and business interests. At the moment, T2 subscribers have access to the Wink, Premier and Kinopoisk video services.
A representative of the press service of PJSC MegaFon also spoke about Okko's refusal to participate in affiliate programs. According to him, cooperation between the operator and the online cinema ended in August 2024, at the initiative of the latter, Wink, START and Premier, which are part of the MegaKino service, are available to MegaFon subscribers as part of the service package.
Read also
There will be more national content
The Internet Development Institute (IDI) will invest more than 15.7 billion rubles in the creation of national content in 2024-2026. Experts believe that import substitution in this industry has already reached 90% and will continue to grow.
Representatives of the press services of PJSC MTS and PJSC VimpelCom (brand Beeline) did not answer questions from a ComNews correspondent. At the time of publication of the article, online stores of these operators were selling digital subscriptions to Okko for one, three, six months and a year.
A ComNews correspondent contacted a representative of the press service of Sberbank PJSC (Sber has owned Okko LLC since 2019), but he advised contacting the online cinema's press service directly, and the Okko press service representative did not answer the questions asked.
Read also
The volume of digital content in Russia will double in 2023
According to the Russian Association of Electronic Communications, the volume of the digital content segment in 2023 amounted to 186 billion rubles, which is 99% more than in 2022 (93.5 billion rubles). The Institute for Internet Development will invest 18.7 billion rubles in the development of domestic content in 2024.
Leading analyst of Mobile Research Group LLC Eldar Murtazin said that the T2 MiXX subscription combines different services, which change depending on contracts and agreements with the providers of these services. He noted that mobile operators are a large distribution channel for services, and both dependent and independent market players cooperate with them.
"Competition in the market has moved to a win-win strategy, when direct competitors do not hesitate to offer each other's services in service packages. The one who offers the best product wins from this. We have been moving towards such a market for a long time, but in the end it works like this, although not 100%," concluded Eldar Murtazin.
Discussion