With email automation , the sky’s the limit. Whether you want to segment your audience , automate email flows, or A/B test your content , you can optimize almost anything and make it feel as personalized as a one-of-a-kind email.
Therefore, with automated emails, you will always be relevant in your market niche, generating long-term sales.
But, if you want more concrete reasons to bet on this strategy, check out 3 benefits of email marketing!
1. Increased revenue
According to Omnisend , the conversion rate of email cpa email list marketing is 359% higher than promotional campaigns .
Furthermore, we need to consider that seven out of ten shopping carts are abandoned . Therefore, it is possible to reverse this scenario by sending emails, to get closer to that user. Gaining more than 2% of lost sales is astronomically good.
Email isn’t just for getting people to buy or reminding them that your brand exists. In fact, it’s one of the most valuable tools for e-commerce businesses, for keeping in touch with customers about their orders.
Here, it's worth investing in purchase tracking emails, thank you notes, feedback , among others. And when you send these emails, don't forget to ask for product reviews, as this helps deliver a better customer experience , increasing the likelihood of them buying again, or even recommending it to someone else.
So, targeted campaigns, A/B testing, and collecting customer reviews all have one thing in common: helping you increase your sales.
Especially during flash sales and other promotional events like Black Friday, emails can also help you generate sales from customers who are ready to buy.
Automated ecommerce workflows help create consistent brand communications, so don’t let them all be promotional! You could send a “thank you” email after a purchase to make a good first impression, or a “birthday” email.
Now, you have the perfect opportunity to build lasting relationships with them, improving your Customer Lifetime Value (CLV) .
Take the opportunity to say hello, introduce your brand to new subscribers, and welcome existing customers as if they were walking into a physical store.
Email also helps you build brand awareness as you appear in your subscribers’ inboxes, and potentially when they’re ready to buy.
In addition to collecting immediate customer feedback , which you can display on your website , emails, and in marketing channels as trust signals to drive even more sales.