How to use interest and behavioral targeting

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Interest and behavioral targeting allows you to reach a specific audience that has certain demographic and psychographic characteristics. Instagram Ads has a variety of interest targeting options, such as sports, fashion, technology, and entertainment.

Additionally, you can also segment your audience by online and offline behavior, whether it's purchasing habits or mobile app interests.

Interest and behavior targeting varies by geographic region, so it's a good idea to research the audience characteristics in your geographic area.

How to segment by age, gender and geographic location
Targeting by age, gender, and geographic chief vice president marketing officer email list location is one of the most basic targeting options in Instagram Ads. It may not be enough in some cases, and you may need to use other targeting options to achieve your ad campaign goals.

How much does Instagram Ads cost?
Instagram Ads offers a wide range of advertising objectives, and choosing the right advertising objective for your ad will influence your Instagram Ads pricing. Below are the approximate Instagram Ads pricing based on your advertising objective.

Depending on the reach: These types of campaigns usually have an average cost per thousand impressions (CPM) of €7.28.
Depending on traffic: The cost per click (CPC) for this type of campaign is usually around €0.85-€0.95.
For brand recognition: The cost increases to a CPM of around €8.55.
Based on app installs: The average CPC for this advertising objective is €1.27.
For profile visits: The average cost per click in this advertising mode is €0.63.