#3: Surfing Methods to Scale Your Ads

[shaownhasane]

Working principle
Using the browse method, you bet on the ads that laos b2b leads perform best. But when doing this, you need to use an algorithm.

As we can see, the Facebook ad algorithm operates on approximately a 24-hour cycle. So if you find that an ad is performing well, you can increase your budget—but only for 24 hours.

Since you have a short period with this approach, you can also place larger bets. If you want to increase your budget for the week, you have to spread your money out. But since you only add 24 hours to your budget, you can make big bets.

how to do
Check back about 12 hours after the ad goes live. If you find that an ad group is performing well, double your budget. Don’t hesitate to double it.

For our purposes, performing well means having at least 8-10 conversions. Two or three conversions might be a good sign, but it’s not a clear enough sign for you to spend more money. You also need to look at the ad group level. Don't try to use this method on a single ad. The only warning is if you are just starting to make a profit. At that point, you may choose to increase your budget by just 30% to maintain your profit margin.

Just like the shotgun approach, you'll run this strategy on a 24-hour cycle for several days, always resetting the ad budget at midnight. If your ad group deserves a higher budget for several days in a row, then you can set it to a higher budget. This is clearly a winning approach and will make good use of the money.