A good example of this type of newsletter

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It is no secret that these dates are the most commercially powerful, and you should make the most of them. New Year is the perfect time to reach out to people, first to wish them good luck and second, for January discounts. You need to work with an attractive and innovative design that represents this season.is Lord & Taylor. This brand takes the opportunity to congratulate its customers. But it also offers a discount on purchases and a special code. They manage to attract their subscribers from the start with a subject line that says: “Special email offer, exclusive to you — Happy New Year . ” Also, the first thing you see in the newsletter is that they offer free shipping if the order exceeds a certain amount. The design is simple, using a very sober color palette, between different shades of gray.


And a call to action button that invites you yahoo email list to “Buy now . ” 2.- February is the month of lovers Valentine's Day Promotion Another month full of details is February, especially the 14th, which is celebrated as Valentine's Day in most countries, better known as Saint Valentine . An opportune date to give something special to that person you love or to go out and enjoy a good meal or dessert. That's why popular chain Dunkin' Donuts took advantage of its loyalty program to give its subscribers extra points. But they could only get them if they visited the establishment on Valentine's Day. It's a great way to encourage customers to make a purchase to continue receiving exclusive benefits. They use a design that is highly allegorical to this date, in which pink and red colors stand out. In addition, they use an image of their products with the theme of this day, that is, some heart-shaped donuts.