Why should companies support Pink October?
Posted: Mon Jan 20, 2025 4:46 am
In October, the world dresses in pink to support the fight against breast cancer. Known as Pink October, this global movement aims to raise awareness about prevention and early diagnosis of the disease. But what role do companies play in this cause? How can they support initiatives like this and why? The campaigns carried out seek to spread the word that the disease is treatable and curable, especially when detected in the early stages.
A fight called Pink October?
Pink October began in the United States in the 1990s, when health organizations began to carry out actions to raise awareness about breast cancer. Since then, the movement has gained international support, promoting a series of activities throughout the month of October to inform, raise awareness and encourage early diagnosis. Monuments and buildings are lit up in pink, races and walks are held, and educational events help spread the message of prevention.
The main focus of the campaign is to raise awareness about austria whatsapp data the importance of performing preventive exams, such as self-examination and mammograms, in addition to reminding women to seek medical care if they identify any changes. Breast cancer, when diagnosed in its early stages, has a high chance of being cured, which reinforces the importance of Pink October in saving lives.
The increase in cancer cases in Brazil
Unfortunately, the number of cancer cases, including breast cancer, has been increasing in Brazil. According to INCA (National Cancer Institute), breast cancer is the most common type of cancer among women in the country, accounting for about 25% of all new cancer cases.
In addition, younger women have been diagnosed with the disease more frequently. According to gynecologist Dr. Leila Wessler, breast cancer in women under 35, which previously accounted for 2% of cases, is now in the 5% range.
This scenario further highlights the urgency of awareness-raising actions. Companies that get involved in the cause have the opportunity to actively contribute to reducing these numbers, promoting the health and well-being of their employees and society.
What is the company's social role?
By supporting campaigns such as Pink October, organizations demonstrate their commitment to social responsibility, engaging in extremely relevant public health issues. In addition to strengthening their image as entities concerned with social impact, they also promote a healthier and more welcoming work environment.
Corporate social responsibility goes beyond one-off actions. Continuous engagement in health campaigns, whether through awareness-raising events or the implementation of internal policies, can create a corporate culture that values health and caring for others.
A fight called Pink October?
Pink October began in the United States in the 1990s, when health organizations began to carry out actions to raise awareness about breast cancer. Since then, the movement has gained international support, promoting a series of activities throughout the month of October to inform, raise awareness and encourage early diagnosis. Monuments and buildings are lit up in pink, races and walks are held, and educational events help spread the message of prevention.
The main focus of the campaign is to raise awareness about austria whatsapp data the importance of performing preventive exams, such as self-examination and mammograms, in addition to reminding women to seek medical care if they identify any changes. Breast cancer, when diagnosed in its early stages, has a high chance of being cured, which reinforces the importance of Pink October in saving lives.
The increase in cancer cases in Brazil
Unfortunately, the number of cancer cases, including breast cancer, has been increasing in Brazil. According to INCA (National Cancer Institute), breast cancer is the most common type of cancer among women in the country, accounting for about 25% of all new cancer cases.
In addition, younger women have been diagnosed with the disease more frequently. According to gynecologist Dr. Leila Wessler, breast cancer in women under 35, which previously accounted for 2% of cases, is now in the 5% range.
This scenario further highlights the urgency of awareness-raising actions. Companies that get involved in the cause have the opportunity to actively contribute to reducing these numbers, promoting the health and well-being of their employees and society.
What is the company's social role?
By supporting campaigns such as Pink October, organizations demonstrate their commitment to social responsibility, engaging in extremely relevant public health issues. In addition to strengthening their image as entities concerned with social impact, they also promote a healthier and more welcoming work environment.
Corporate social responsibility goes beyond one-off actions. Continuous engagement in health campaigns, whether through awareness-raising events or the implementation of internal policies, can create a corporate culture that values health and caring for others.