3 technology and consumption insights for 2024, according to Meta
Posted: Mon Jan 20, 2025 5:37 am
For Meta, the parent company of social networks such as WhatsApp and Instagram, 2024 should be a year of developments that will extend to business messaging, video content and tools based on Artificial Intelligence. These trends are corroborated by the research “Meta Study on Expectations 2024”, commissioned by the company from Offerwise.
Data from the study indicate that 73% of Brazilians believe they have been impacted by new technologies in their daily lives in 2023. A similar portion (74%) believe that the country's economic situation should improve in the next six months and 52% said they believe that 2024 will be an economically better year than 2023 – which could offer good opportunities to brands that know how to use technology to get closer to consumers.
The survey also highlights that Omnichannel will shape the market and marketing scenario throughout the year. The practice is a demand from Brazilian consumers: 58% of respondents research and buy online, while 15% research and buy in physical stores.
With this scenario in mind, Meta divided the insights dominican republic whatsapp data obtained from the research into three axes.
Reels turns attention into action
More than two-thirds of respondents purchased a product or service after watching Reels, and nearly half of them sent a message to the company after watching the video. Not surprisingly, 67% of respondents believe that Facebook and Instagram help them discover new brands that they identify with.
Additionally, Meta's networks have proven useful for Influencer Marketing strategies. 64% of respondents said they follow and consume content from creators/influencers on the company's platforms, and 63% said they had already purchased a product based on a creator's recommendation.
Finally, 56% say that, after seeing an ad with creators/influencers, they feel like finding out more about the product or service advertised, with 47% thinking about turning their curiosity into a purchase.
AI as a fundamental element for companies and consumers
72% of consumers surveyed say they have purchased from a personalized ad, while 56% say the use of Artificial Intelligence will improve their shopping experiences by 2024.
The dual benefits that extend to companies and consumers include AI's potential to help businesses create and scale ads more quickly and effectively, as well as promote more personalization and contact with new products.
Data from the study indicate that 73% of Brazilians believe they have been impacted by new technologies in their daily lives in 2023. A similar portion (74%) believe that the country's economic situation should improve in the next six months and 52% said they believe that 2024 will be an economically better year than 2023 – which could offer good opportunities to brands that know how to use technology to get closer to consumers.
The survey also highlights that Omnichannel will shape the market and marketing scenario throughout the year. The practice is a demand from Brazilian consumers: 58% of respondents research and buy online, while 15% research and buy in physical stores.
With this scenario in mind, Meta divided the insights dominican republic whatsapp data obtained from the research into three axes.
Reels turns attention into action
More than two-thirds of respondents purchased a product or service after watching Reels, and nearly half of them sent a message to the company after watching the video. Not surprisingly, 67% of respondents believe that Facebook and Instagram help them discover new brands that they identify with.
Additionally, Meta's networks have proven useful for Influencer Marketing strategies. 64% of respondents said they follow and consume content from creators/influencers on the company's platforms, and 63% said they had already purchased a product based on a creator's recommendation.
Finally, 56% say that, after seeing an ad with creators/influencers, they feel like finding out more about the product or service advertised, with 47% thinking about turning their curiosity into a purchase.
AI as a fundamental element for companies and consumers
72% of consumers surveyed say they have purchased from a personalized ad, while 56% say the use of Artificial Intelligence will improve their shopping experiences by 2024.
The dual benefits that extend to companies and consumers include AI's potential to help businesses create and scale ads more quickly and effectively, as well as promote more personalization and contact with new products.