Mailing is a common practice: we send out letters to our clients and potential clients. Unfortunately, this practice has become commonplace. The risk: being drowned out by a multitude of others. Unless... you can make yours stand out.
Let's remember the goal: to make sure your email:
reach the recipient
be read
and lead to conversion
To achieve this, you need to:
adopt the right reflexes
use the right tools
Mailing is marketing . You need to focus your approach on the greece whatsapp data benefits to the customer , using the right terms . In practical terms, how do you do this?
Start with an optimized email template
Optimized means that it has been coded to adapt to all messaging systems and screen formats. Furthermore, it should not contain any parameters that could compromise deliverability. It is always preferable to start with a "homegrown" template, such as the one we offer for free download:
Personalize your message
It's a shame to write a generic email , as it will perform much worse than a personalized message. Your recipients won't be bothered by the lack of relevance of the message and will have every reason to discard it . On the other hand, a personalized header, with your first name or the name of your company, for example, will make all the difference. It's more likely to be read. With CRM software , this doesn't take any longer: you indicate the appropriate field in your database and the tool will personalize it for each recipient: a way to differentiate your transactional emails .
Adjust the sending time
What is the best time to send? Monday morning, when you might be in the middle of a meeting? Or Tuesday at 7pm, during an after-work session ? There are no rules... It's up to you to test and then... let the machine analyze! This is possible with CRMs that have a "learning system" (machine learning ): each time the email is sent, the software detects the time at which the recipient opens the email and, the next time, targets that time slot .
Script with wisdom
Your leads – sales contacts – interact with you indirectly: by visiting your website, consulting a specific page or article. Instead of leaving them to their own devices, make your presence felt . In the same way as thanking them for placing an order, welcome them at an earlier stage. Signing up for your newsletter, for example, deserves a welcome email . You may also decide that the third article they read is the right time to suggest that they get in touch. It's a scoring logic and there are thousands of possibilities. It's up to you to identify yours and structure your conversion funnel .