Now that you know the importance of email marketing KPIs, it’s time to determine which ones are essential to increasing the success of your marketing campaigns. Here are the 5 metrics you should consider when sending emails:
1. The deliverability rate
In percentage terms, the deliverability rate is calculated by dividing the number of emails delivered (which were actually received by the recipients) by the number of emails sent. The deliverability rate is a great indicator of the quality of your email list and your opt-in process.
2. The opening rate
The open rate determines the success of your campaign. An iceland whatsapp data excellent open rate is proof of the relevance of your marketing strategy. In general, the average open rate is between 20% and 25%. Above 25%, we can speak of a good open rate.
3. Click-through rate
Click-through rate is calculated by dividing the total number of clicks by the total number of emails delivered, multiplied by 100. Click-through rate is an important indicator of the success or failure of a campaign. If you have a high click-through rate, it means that your content is relevant and provides value to your target audience. A low click-through rate means the exact opposite. Between 3% and 6%, the click-through rate is average. Above 6%, the click-through rate is good.
4. The CTR
CTR (Click Through Rate) is similar to click-through rate. It’s the proportion of Internet users who see your email and click on it. The higher your CTR percentage, the greater the impact of your email campaign.
5. Unsubscribe fee
The unsubscribe rate is the ratio of the number of recipients who unsubscribe from your email list to the total number of emails delivered. It is a very good indicator of how relevant the emails you send are to your target audience’s expectations. A high unsubscribe rate may mean that you need to reevaluate your market’s expectations and rethink the nature and/or form of your content.
In addition to the ones mentioned above, you can also take into account other email KPIs such as leads generated , ROI, sales generated , etc.
For a complete analysis of your KPIs, you will need a good tracking tool .