youtube-video analysis 7
Posted: Mon Jan 20, 2025 6:14 am
So which video metrics are actually useful?
If you want to know how your YouTube channel is belize b2b leads performing, here are a few things to keep in mind.
traffic source. Where do your views and clicks come from? If you're creating valuable content that meets the needs of your audience, your top traffic source should be YouTube searches, followed closely by Google searches. Even if your current search traffic is low, it can still tell you a lot about your target audience’s needs.
YouTube Video Analytics 8
Click-through rate (CTR). YouTube calculates your click-through rate as the number of impressions divided by the number of people who clicked after discovering your video. Click-through rates are important, but you need to look at them in the context of your video placement and your target audience. For example, if the YouTube algorithm displays a thumbnail of your video on the homepage, you'll see a spike in impressions while your click-through rate lags. If you don’t like your CTR, don’t panic. Dig into the data and find out what's going on!
Watching time. Does your video content have high retention rates? Do they meet audience expectations? Watch time is the most important metric in YouTube analytics. This is the metric the algorithm will reward you with: better retention means better placement and more impressions.
There are other analytics platforms. But YouTube Analytics can tell you almost everything you need to know, offering a full range of filters including custom date ranges. Unless you're already a data guru, you should be fine using YouTube Studio's standard analytics.
If you want to know how your YouTube channel is belize b2b leads performing, here are a few things to keep in mind.
traffic source. Where do your views and clicks come from? If you're creating valuable content that meets the needs of your audience, your top traffic source should be YouTube searches, followed closely by Google searches. Even if your current search traffic is low, it can still tell you a lot about your target audience’s needs.
YouTube Video Analytics 8
Click-through rate (CTR). YouTube calculates your click-through rate as the number of impressions divided by the number of people who clicked after discovering your video. Click-through rates are important, but you need to look at them in the context of your video placement and your target audience. For example, if the YouTube algorithm displays a thumbnail of your video on the homepage, you'll see a spike in impressions while your click-through rate lags. If you don’t like your CTR, don’t panic. Dig into the data and find out what's going on!
Watching time. Does your video content have high retention rates? Do they meet audience expectations? Watch time is the most important metric in YouTube analytics. This is the metric the algorithm will reward you with: better retention means better placement and more impressions.
There are other analytics platforms. But YouTube Analytics can tell you almost everything you need to know, offering a full range of filters including custom date ranges. Unless you're already a data guru, you should be fine using YouTube Studio's standard analytics.